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Don Your Best Derby for the SoFla Derby Party, June 7

By June 3, 2014May 24th, 2018No Comments

Crockett Logo TaglineWe have our fair share of horses in South Florida. But if you go north and west, you hit prime horse country, Florida-style. International polo, training, breeding and riding – we almost have it all. But, we don’t have derbies.

Derbies are decidedly different animals that require large gatherings of pomp and circumstance, special drinks and hats. On June 7, the Belmont Stakes will take place in Belmont Park in Elmont, New York. The third and final leg of the Triple Crown in horse racing, the annual Belmont Stakes is a 1.5-mile, American grade horse race open to thoroughbreds only. Eight million dollars are in play on the races. Exciting stuff.

2014_Crockett Foundation_Derby Days Invite4_R-4-30-14So exciting that the Crockett Foundation decided to create a spin-off derby party in Fort Lauderdale. We will be breaking out our hats (a derby is a hat) at the 2nd annual Derby Days Belmont Stakes Party on June 7, 2014, from 5–9 p.m. at O-Lounge (333 E. Las Olas Blvd., Fort Lauderdale, FL 33301) and Vibe nightclub (301 E. Las Olas Blvd., Fort Lauderdale, FL 33301), adjacent to YOLO restaurant.

The event will benefit the nonprofit Crockett Foundation’s “School is Cool” program, focusing on improving literacy among middle school students. The Crockett Foundation is led by Henri Crockett, a native of Pompano Beach, Fla. and former NFL player with the Atlanta Falcons and Minnesota Vikings; and his brother Zach Crockett, a retired NFL player and current scout for the Oakland Raiders.

Derby Days Belmont Stakes Party guests will enjoy interactive entertainment, D.J. music, celebrity bartenders, and “Best Dressed” and “Best Hat” contests, along with raffles, derby squares and a silent auction. Audi Coral Springs’ latest luxury cars will be showcased. The attire is derby chic, dah-ling.

For just $100, you can be a VIP who receives:

  • One admission to the Celebrity VIP O-Lounge
  • Designated VIP open bar
  • Designated VIP chef’s specialty unlimited hors d’oeuvres
  • VIP sweets station by Sweet Serving
  • One free play for Belmont Raffle ticket for chance to win door prize

Individual tickets, priced at $40 per ticket pre-sale (by June 6), or $50 per ticket at the door, include:

  • One general admission to Vibe nightclub; two complimentary drink tickets and complimentary hors d’oeuvres

Are you ready to derby? For tickets or sponsorships, contact the Crockett Foundation at (954) 200-1924 or www.crockettfoundation.org. The Crockett Foundation is a 501(c)(3), and 75 percent of the ticket price is tax deductible.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

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We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!