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Durée & Company Named Trusted Partner for the Benzinga Capital Cannabis Conference Held at the Fontainebleau Miami Beach, April 20-21

Durée & Company, a Fort Lauderdale and Aspen full-service public relations and marketing firm, is pleased to announce it was named a trusted partner for the 14th Annual Benzinga Cannabis Capital Conference, the world’s biggest and most successful cannabis investing and finance event. The conference will take place on April 20 and 21, at the Fontainebleau Miami Beach, in Miami, Florida.

Benzinga, a dynamic and innovative financial media outlet that empowers investors with unique, high-quality content, is also hosting the Benzinga Psychedelics Capital Conference for the first time in conjunction with the Benzinga Cannabis Capital Conference. The premier gathering of psychedelics and forward-thinking investors will take place at the Fontainebleau Miami Beach on April 19.

The upgraded version of the Benzinga Cannabis Capital Conference will not only feature the traditional keynotes, panel discussions, fireside chats, networking, company presentations, and investor and celebrity appearances, but also a larger exhibit floor and enhanced industry networking opportunities.

As a trusted partner, Durée & Company is tasked with media outreach, social media content creation and e-blast promotion to generate buzz for the event. Additionally, clients of Durée & Company are speaking at both the cannabis and psychedelics conferences.

“We’ve seen cannabis businesses raise tens of millions of dollars at our events and this year’s meeting will be even larger, with a record level of investment capital and top-notch operators,” said Jason Raznick, founder of Benzinga.

Durée & Company has an established presence in in the cannabis and hemp community working with clients up and down the supply chain. Durée & Company entered the cannabis and hemp/CBD markets when the U.S. was just about to enter its “green rush” ― before the passing of the Farm Bill in 2018. The team has gained extraordinary knowledge about how to successfully provide PR for full spectrum hemp and CBD brands, processing facilities, trade associations, dispensary owners, farmers, growers, cannabis cultivators and other startups.

“We are pleased to be a trusted partner with the Benzinga Cannabis Capital Conference and assist in promoting the event’s impressive lineup of speakers,” said Durée Ross, president, founder and CEO of Durée & Company. “As the cannabis and psychedelics industries continue to excel, we are at the forefront of the latest trends and events and we are looking forward to meeting with emerging leaders in the space.”

In addition to the firm’s cannabis and hemp practice, Durée & Company is dedicated to the emerging psychedelics market and recently announced that it is servicing its growing NeuroWellness practice with a new microsite.

To learn more about Durée & Company’s services, visit the firm’s original website dureeandcompany.com, its cannabis-focused website cannabismarketingpr.com, or its psychedelics-specific site psychedelicpr.com.

For more information about the Benzinga Cannabis Capital Conference and Psychedelics Capital Conference, visit www.benzinga.com/events/cannabis-conference/ and https://www.benzinga.com/events/psychedelics/.

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!