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It’s All About PR, PR, PR … We’re Representing the No. 1 Residential Real Estate Team in the US & Florida’s No. 1 Real Estate Company!

By February 19, 2015May 23rd, 2018No Comments
Real Estate public relations

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Of course, the real estate mantra is location, location, location … but we at South Florida PR firm Durée & Company are excited about stellar PR, PR, PR when it comes to representing our newest real estate client, The Jills®, the No. 1 residential real estate team in the country; and Miami-Dade, Broward and Palm Beach Counties for Coldwell Banker Residential Real Estate, Florida’s No. 1 real estate company.

Over our 15 years in business, we have had the pleasure of representing and working with some of the most renowned names in the real estate field, including developers, high-end projects and leading real estate firms.

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It’s a great honor to work with The Jills, known for their celebrity clientele and high-end Miami Beach listings. The Jills have sold more than $2.8 billion in real estate since 2005, marketing the largest inventory of exceptional luxury residences in South Florida’s most elite enclaves.

According to the REAL Trends real estate brokerage ranking, The Jills has been the No. 1 residential real estate team in the U.S. across all brokerages since 2013. On Feb. 19, 2015, Coldwell Banker Real Estate, LLC, announced The Jills as its overall No. 1 Agent Team in Sales Volume for 2014. The Jills have ranked as the No. 1 Coldwell Banker agent team worldwide for four consecutive years.

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Coldwell Banker Residential Real Estate is the No. 1 residential real estate brokerage in Miami-Dade and Broward Counties by sales volume, as well as the No. 1 residential real estate brokerage in the state of Florida (closed residential buyer and/or seller transaction sides in Palm Beach, Orlando, Tampa/St. Petersburg and Naples/Fort Myers, according to REAL Trends 2014).

Right here in South Florida, Coldwell Banker Residential Real Estate has almost 1,900 sales associates and 18 branch offices. Plus, Coldwell Banker is a leader in marketing luxury properties throughout South Florida, and has several prominent Previews® Property Specialists (discreetly serving the most influential and successful people of our time) in the region, including The Jills.

So while The Jills and Coldwell Banker Residential Real Estate are selling, selling, selling, we are pitching, pitching, pitching … and pleased to show the world all of the amazing things these residential real estate giants are accomplishing.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!