At Durée & Company, our expertise in public relations in the cannabis, hemp and CBD space gives us a unique perspective on what truly earns consumer trust. With more than two decades of experience in highly regulated industries, we know that credibility requires more than good products. It demands strategic messaging, regulatory awareness and thoughtful storytelling.
As the cannabis industry evolves, brands face the challenge of meeting strict regulations while also building trust with consumers, investors and the media. For those ready to lead, trust is not optional. It is essential.
The Compliance First Foundation
One of the most effective ways to establish credibility in the cannabis sector is to lead with compliance. Brands that consistently meet or exceed regulatory standards show stakeholders, from consumers to policymakers, that they are serious about safety and accountability. That kind of reliability becomes the foundation for every marketing and public relations initiative.
At Durée & Company, we help clients weave compliance into their communications strategy from the outset. By embedding regulatory success into press releases, media interviews and community outreach programs, we ensure that stakeholders see a brand that is both innovative and dependable. When a company operates transparently, it earns the credibility to share deeper stories about its mission, products and impact.
Transparency as a Brand Differentiator
Compliance may be the baseline. Transparency is what elevates a brand among savvy audiences. Today’s consumers expect clarity about product testing, sourcing and company values. Cannabis brands that embrace transparency have an opportunity to stand out.
We work with clients who prioritize transparency through third-party testing, clear and honest labeling, and evidence-based product formulations. By showcasing these commitments via earned media, influencer partnerships and launch campaigns, brands can position themselves as trustworthy leaders in their industry. Our team translates these practices into compelling messaging that builds trust across every channel.
Thought Leadership and Media-Ready Storytelling
Credibility extends beyond products and processes. The most respected brands are led by visible, informed executives who shape industry conversations. Durée & Company specializes in positioning leadership as trusted voices in their industries. Whether through media interviews, event panels or bylined articles, we ensure brand leaders offer valuable insight, not just promotion.
By sharing perspectives on topics like equity, sustainable growth and market trends, executives become more than representatives—they become authoritative voices shaping the future of the industry. That kind of leadership elevates brands from participants to pioneers.
Strategic PR for Long-Term Reputation
Real credibility is built through a consistent, values-driven presence in the market. Durée & Company develops strategic PR roadmaps that align media outreach, influencer engagement and content creation with key industry calendar dates and community initiatives.
For example, timing announcements around industry observances or local partnerships helps brands stay part of broader trends. Durée & Company also incorporates social responsibility efforts, such as educational or charitable initiatives, into media programming so stakeholders see a brand committed to both performance and purpose. Over time, this sustained approach builds a reputation that adapts to consumer expectations and regulatory shifts. builds a reputation that adapts to consumer expectations and regulatory shifts.
Credibility in the cannabis industry comes from a foundation of compliance, reinforced by transparency and sustained by strategic, thoughtful storytelling. At Durée & Company, our work in public relations in the cannabis, hemp and CBD space has helped brands turn regulatory responsibility into a reputation-building opportunity. From securing media coverage and shaping industry conversations to building campaigns that resonate across communities, we know how to elevate brands in this emerging market.
To see how our expert PR team can help your brand earn trust and visibility in the cannabis sector, reach out today.
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of PR Boutiques International™ (PRBI), a global network of nearly 40 independent, owner-led public relations agencies spanning five continents. In 2025, the agency was named Fort Lauderdale Magazine’s Best PR Agency for the third consecutive year, and its founder, Durée Ross, was recognized as a “Media Industry Champion” at PRNEWS’ Top Women Awards. To learn more, call 954-723-9350; go to dureeandcompany.com;cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter,YouTube and LinkedIn at @DureeCoPR.
