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AIR Announces Snoop Dogg x Al Fakher Collaboration

By November 3, 2025December 30th, 2025No Comments

Advanced Inhalation Rituals (AIR), the world’s leading social inhalation business, is proud to announce a groundbreaking collaboration between Snoop Dogg and Al Fakher, the world’s No. 1 hookah brand. Known for his unmistakable style and cultural influence, Snoop Dogg brings his passion for flavor and community to the hookah world through this unique partnership.

The Al Fakher Legacy
Al Fakher has been the global leader in the hookah world for decades. Known for delivering consistent, high-quality products, Al Fakher’s products are enjoyed by hookah enthusiasts in hundreds of countries worldwide. As the number one hookah brand globally, Al Fakher is synonymous with premium flavors and unforgettable experiences.

Snoop Dogg: The Ultimate Cultural Icon
Snoop Dogg needs no introduction. As a legendary artist, entrepreneur, and cultural pioneer, he’s made a lasting impact on music, lifestyle, and entertainment. Recently recognized as one of Time’s Most Influential People in the World, Snoop continues to shape culture and connect people everywhere through creativity, authenticity, and style.

Snoop x Al Fakher: Flavor Meets Culture
Snoop Dogg and Al Fakher have joined forces to create a core collection of six premium hookah flavors that fuse Snoop’s laid-back style and Al Fakher’s commitment to impeccable quality. Each blend is carefully crafted to deliver a smooth and satisfying experience. Rolling out across multiple countries, the collection will be available around the world so fans everywhere can experience the essence of Snoop’s signature taste.

“When a hookah gets lit, you already know you’re surrounded by good friends and about to have a good time. Teaming up with Al Fakher means we’re bringing that same energy to people everywhere — it’s all about flavor, culture, and creating moments you don’t forget,” said Snoop Dogg & Jorge Güil, Chief Marketing Officer at AIR.

“The Al Fakher x Snoop Dogg partnership is one of the most exciting events in the 600 years of hookah history. Al Fakher’s well-known product quality paired with Snoop’s creativity deliver some mind-blowing flavors – we cannot wait for consumers to try and enjoy them all. We are also cooking some exciting new stuff with Snoop, so watch this space in 2026,” said Jorge Güil, Chief Marketing Officer at AIR.

The full Al Fakher x Snoop Dogg hookah range can be found at hookah.com and shisha-world.com as well as authorized hookah retailers.

To learn more, visit https://hookah.com/c/snoop-dogg.

About Advanced Inhalation Rituals (AIR)

AIR is the global innovation leader in social inhalation. Headquartered in Dubai, the business has a presence in over 90 markets. Its portfolio of brands includes Al Fakher, the world’s No. 1 hookah brand; Hookah.com, America’s leading B2B e-commerce platform for hookahs and shisha; OOKA, the world’s first charcoal-free, pod-based hookah system, among others. AIR’s science program, conducted in partnership with independent accredited laboratories, enables the development of innovative products that combine centuries of tradition with cutting-edge innovation to minimize harm and maximize enjoyment for millions around the world. For more information, visit https://air.global/.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!