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Durée & Co. + Cannabis LAB: Virtual Panel Discussion on USDA’s Final Hemp Ruling and Delta-8 THC

By March 30, 2021No Comments
hemp panel discussion

Durée & Company, Inc. is a proud corporate partner to the professional cannabis industry association Cannabis LAB (CLAB), also known as Cannabis Law, Accounting & Business. We have organized CLAB’s April 8 virtual panel discussion, “USDA Final Rule for Hemp Production: What Does This Mean For You?”

Our CEO and founder Durée Ross, a CLAB leadership team member, will moderate a panel of experts. They will weigh in on these new rules and provide participants with key takeaways to keep them current with the regulations. Plus, the panel will discuss what this ruling means for Delta-8 THC.

Cannabis and Hemp PR

As PR innovators in the booming CBD, hemp and cannabis industry, we at Fort Lauderdale and Aspen-based public relations agency Durée & Company are highly sought after by major players in the cannabis industry for our expertise in the field, and our ability to secure these types of opportunities for our clients. Since we started working in the cannabis and hemp industries before the 2018 Farm Bill, we have a strong understanding of how to navigate this ever-changing and growing field.

With our deep industry connections, for the April 8 event, we were able to tap into the cannabis industry’s best, including Masha Belinson, corporate development with ACS Laboratory; Dustin Robinson, founding partner of Mr. Cannabis Law; Ricardo Alvares, regional director of South Florida for the Florida Department of Agriculture and Consumer Services (FDACS); and Jason Navarrete, CEO and founder of Pure Craft CBD.

Event highlights

The April 8 discussion will revolve around the USDA’s final rule surrounding hemp production regulations. This rule went into effect on March 22, 2021. In short, the program provides requirements for maintaining records about the land where hemp is produced, testing the levels of total Delta-9 tetrahydrocannabinol, disposing of non-compliant plants, licensing hemp producers, and ensuring compliance under the new program.

Plus, panelists will discuss Delta-8 THC. This compound has the potential to revolutionize the role of cannabis in the health and wellness industry and dwarf the CBD market. It’s gaining popularity due to its highly potent medicinal properties.

Join us on April 8

The panel discussion will take place via Zoom on Thursday, April 8, 6–7:15 p.m. EDT. It’s free for CLAB members to participate. Non-CLAB members can participate in the virtual event or watch the recording by purchasing a ticket for $20.

Members can sign up for the event, and non-members can purchase a ticket for the event, here. This is a great opportunity to sign up for a CLAB membership! CLAB educates, connects and empowers the people and resources necessary to drive the cannabis industry forward. To find out more, click here.

If you’re in the cannabis, hemp or CBD industry and need assistance in promoting your brand with the guidance of seasoned PR and marketing professionals, contact us today, or visit our cannabis- and hemp-specific website for more information.

Want to know more about the success Durée & Company has helped its cannabis clients achieve? Watch this video for a look at some of the clients and the media coverage we have secured.

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!