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D&Co Legal Clients are Most Effective Lawyers!

By December 10, 2015May 23rd, 2018No Comments

PrintAt award-winning PR firm Durée & Company, we are pleased to represent several South Florida law firms. Not only do we spread the word about these clients’ good work inside and outside of the courtroom, but we also nominate them for many important legal awards to further showcase their expertise.

One of these awards is Daily Business Review’s (DBR) Most Effective Lawyers. When DBR notified us that the publication was taking nominations for the 11th annual 2015 Most Effective Lawyers – we jumped on the chance to nominate our client Lubell Rosen’s Partners Steven L. Lubell, Esq. and Aldo M. Leiva, Esq. in the practice area of medical malpractice.

Daily Business Review - Lubell Rosen - Defense Team Stresses Honest Mistake in Deposition - 12-7-2015On Dec. 4 at the awards’ recognition luncheon at the JW Marriot Miami, Mr. Lubell and Mr. Leiva were honored as the two award winners from nine finalists in the medical malpractice category. The awards were based on tangible results and impact, and the lawyers were judged on the critical benchmark of client results.

We very much enjoy working with our legal clients and heralding all they do for the South Florida community. Nominating them for awards is a great pleasure, as we get to spread the word about their professional success, compassion, and dedication to the field of law.

Congratulations to Mr. Lubell and Mr. Leiva!

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!