When budgets tighten and markets shift, the knee-jerk reaction for many brands is to pause external communications and pull back on marketing efforts. But that instinct can be costly.
At Durée & Company, a strategic public relations and marketing agency based in Fort Lauderdale and Aspen, we’ve seen firsthand how brands that maintain or even increase their visibility during times of uncertainty don’t just survive. They stand out. In fact, there’s often less noise in the market, giving proactive brands the opportunity to take the spotlight and speak directly to audiences who are looking for guidance, value, and consistency.
The Cost of Silence
Cutting marketing and public relations can quickly result in decreased visibility, reduced brand trust, and stalled momentum. But staying present during economic uncertainty is more than just a survival tactic. It’s a strategic move.
According to Analytic Partners, 60 percent of brands that increased media investment during the last recession saw ROI improvements, realizing an average 17 percent growth in incremental sales. More than half of the brands that increased marketing investment saw ROI growth in consecutive years.
Customers notice which brands show up consistently. They remember the ones that stay present when it matters most.
Why Visibility Matters More During a Slowdown
When competitors go quiet, smart brands speak up. Whether through PR, thought leadership, strategic partnerships, or community initiatives, consistent communication helps maintain audience trust. It reassures current customers and opens the door to new ones.
Think of it like a spotlight. When others step back, the stage is yours.
Durée & Company helps brands take advantage of quieter markets with customized campaigns that align messaging with market mood, audience sentiment, and future growth opportunities. From wellness to real estate, hospitality to legal, we support clients across industries in building long-term value — even when the economy feels uncertain.
A Prime Time for Creativity
During periods of volatility, some advertising and media opportunities can become more affordable. This is the moment to test fresh creative, lean into storytelling, and double down on brand messaging. Whether it’s producing short-form videos, launching interactive digital campaigns, or expanding influencer relationships, the possibilities for visibility often grow as others pull back.
This is also a perfect time to reassess brand positioning, rework messaging, and create evergreen content that will perform long after the economy rebounds.
Building Loyalty with Empathy
In uncertain times, people crave stability, transparency, and authenticity. Brands that speak with empathy and show up consistently, not just when it’s convenient, build trust and long-term loyalty.
Reassuring messaging, behind-the-scenes content, and values-led campaigns can strengthen connections and demonstrate a brand’s commitment to its audience. That kind of thoughtful communication can turn casual customers into lifelong advocates.
Turn Downtime into Strategic Time
Use this time to prepare your next move. Refresh your website, audit your social media, fine-tune your email marketing, or finally build that content calendar that always gets pushed down the to-do list. Work with a PR agency that can help you create meaningful momentum, identify timely media opportunities, and position your brand as a leader when others have gone quiet.
Durée & Company specializes in forward-thinking communications that meet the moment. Whether you’re looking to reinforce your brand’s strength, refine your messaging, or launch new campaigns, our team is here to help you grow, regardless of market conditions.
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
