In the fast-paced world of public relations and marketing, the question often arises: should a business or brand engage an agency on a long-term yearly fixed price schedule or a short-term project basis? While both options have merit, a yearly fixed pricing model provides a distinct advantage by offering structured and predictable strategic support that adapts to clients’ evolving needs and helps them with their KPIs and identified goals. At Durée & Company, we believe that the key to a successful PR and marketing strategy lies in its ability to be continuous, measurable, responsive, and proactive—qualities that are best achieved through a yearlong fixed pricing structure.
The Fixed Price Advantage: Predictability and Continuous Strategy
A fixed price model allows the team to function as an extension of the brand, providing a clearly outlined strategy that can be tweaked and refined as necessary, all within an agreed budget and scope of work. This approach is invaluable in today’s ever-changing media landscape, where the ability to pivot quickly and address emerging opportunities or challenges can make all the difference. One key benefit of this model is its ability to support brands looking to target niche markets. Building authentic relationships with trade media, as well as targeted media, is critical, but it also takes time.
By engaging on a fixed pricing agreement, a business or brand is not just hiring an agency to execute a one-off campaign or project. They are gaining a dedicated team that is consistently immersed in the brand, understands goals, and is strategically guiding public relations and marketing efforts every step of the way. This model ensures that the team is constantly in tune with industry trends, allowing for seamless adjustments as needed.
The Project Approach: Short-Term Wins, Long-Term Gaps
On the other hand, a project-based engagement is typically short-term and finite. While it can be effective for achieving specific, short-term goals—like launching a concept or generating buzz around an event—it lacks the long-term strategic oversight that a fixed price schedule provides. Once the project concludes, momentum can stall, and a brand may miss out on opportunities to stay top of mind with its target audience.
Additionally, without the continuous engagement that a fixed price model offers, there’s less opportunity to adapt to changes in the business or the market. PR and marketing are not static efforts; they require continuing attention, adjustment, and creativity. A project-based approach, while sometimes necessary, can limit the ability to provide the full scope of support and innovation that a brand deserves.
How Fixed Price Agreements Work at Durée & Company
At Durée & Company, each client engagement begins with a thorough onboarding discussion to understand goals and expectations. This is followed by a customized onboarding process, where a dedicated account team is assigned to ensure seamless communication and transparency. Regular updates, group emails, and comprehensive activity and clip reports keep clients informed about all aspects of their accounts in real time.
Clients who engage on a fixed pricing model benefit from this consistent level of service, knowing that the team is always just an email or phone call away. Whether it’s providing technical assistance, troubleshooting issues, or delivering detailed end-of-month reports with media coverage, the focus is on delivering consistent results and maintaining a strong and long-term relationship with clients.
While project-based engagements have their place, the structured approach and adaptability offered by a yearly fixed pricing model often make it the better choice for most businesses and brands. By partnering with Durée & Company on a yearlong fixed price basis, a brand ensures that PR and marketing efforts are always aligned with its goals, adaptable to change, and consistently delivering results. In a world where the media landscape can shift overnight, having a team that’s fully immersed in the brand and ready to pivot at a moment’s notice is not just a benefit—it’s a necessity. Contact Durée & Company today to explore how our yearly fixed pricing model can ensure your PR and marketing strategy evolves seamlessly, adapts to change, and consistently delivers exceptional results.
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR.
