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Grab Your Cape and Fly on #NationalRideTheWindDay

By August 22, 2017May 23rd, 2018No Comments

iFly Ride With the Wind Day

As publicists, we are always on the lookout for a good “hook” to get our clients noticed. When we identified the hashtag holiday #NationalRideTheWindDay, we knew we landed a windfall for our clients at iFLY Indoor Skydiving.

With both the Fort Lauderdale and Orlando iFLY wind tunnels packed in our proverbial “parachute,” the dynamos at Fort Lauderdale PR firm Durée & Company floated the idea for iFLY to make an event out of #NationalRideTheWindDay and 25% off for first-time flyers on #NationalRideTheWindDay was born.

Created to celebrate the anniversary of the first man-powered flight, #NationalRideTheWindDay was intended to be some high-flying fun for the whole family. At iFLY, first-time flyers, aged three to 103, simply lay on a cushion of air while an IBA-certified IFLY instructor helps them control their bodies to experience true human flight in a safe, comfortable and fun environment – without having to jump out of an airplane.

iFLY Indoor Skydiving opened its very first facility in Orlando in 1999. iFLY Orlando spent the better part of nearly two decades as that city’s most popular non-theme park attraction. It was only fitting that when iFLY debuted its newest facility and the very first to feature dual, side-by-side flight chambers that it be in Orlando as well. iFLY Fort Lauderdale was the company’s 27th wind tunnel that opened in February 2017.

iFLY Indoor Skydiving was founded by a man who wanted to share his love of skydiving with his family. Durée & Company was founded by a woman who was born to share his story with the world. As a result of this perfect fit, on Wednesday, August 23, 2017, first-time flyers can enjoy 25% off the entire #NationalRideTheWindDay and become part of the eight million people iFLY has safely flown.

Grab your cape and fly on #NationalRideTheWindDay. To save 25% off, visit www.iflyworld.com and use promo code Summer25. Geronimo!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!