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GŪD Essence Expands to Florida with First Store Opening in Clearwater

By October 30, 2025January 16th, 2026No Comments

GŪD Essence, a vertically integrated cannabis and wellness brand dedicated to cultivating premium products and meaningful community experiences, is proud to announce the opening of its first Florida location. The store, located at 28540 US Hwy 19 N. in Clearwater, is expected to open its doors in November 2025.

The Clearwater store will create eight to 10 new local jobs immediately, with more than 5,000 projected statewide as GŪD Essence builds out its full Florida expansion.

As part of its Clearwater launch, GŪD Essence is actively hiring for multiple positions including General Manager, Assistant Store Manager and Wellness Technicians. GŪD Essence offers growth opportunities, comprehensive training, competitive pay, insurance and health and wellness benefits, all within a mission-driven workplace.

Interested candidates can apply online at gudessence.com/gud-careers.

The Clearwater opening is the first step in the company’s Florida expansion. In the coming months, GŪD Essence plans to open flagship dispensaries in Jacksonville, Orlando and Miami, with a broader goal of reaching at least 20 dispensaries statewide over the next two years. All projected openings remain subject to regulatory approval and permitting processes.

Parallel to its dispensary rollout, GŪD Essence is also launching GŪD Supply, its hemp and lifestyle brand designed to reach a national audience. Through GŪD Supply, the company is able to engage with customers beyond Florida’s borders, offering wellness products, apparel and experiences that embody its philosophy of “all things cannabinoids.” This initiative allows GŪD Essence to build cultural connection nationwide while cannabis regulations continue to evolve.

“The next chapter for GŪD Essence is about bringing our vision to life in the community. These aren’t just stores — they’re wellness destinations designed to educate, inspire, and empower. We want every guest to leave not just with a product, but with knowledge, connection, and a sense of well-being,” said Jasmine Johnson, CEO of GŪD Essence.

More than a dispensary, GŪD Essence is a cultural movement rooted in education, empowerment and holistic healing. Supported by a strong research and cultivation team, the company delivers science-driven cannabis solutions that improve quality of life for patients and consumers across Florida.

GŪD Essence’s dispensaries are being built to feel like wellness spaces rather than transactional counters. They will be places where people can learn, feel comfortable, and leave empowered. Every detail, from staff training to product packaging, is designed with transparency and education in mind. Even its name reflects its purpose, GŪD Essence is about balance, elevation, and intention, helping people feel ‘gūd’ from the inside out. GŪD Essence aims to redefine what cannabis wellness looks like in Florida and beyond.

For more information, visit gudessence.com or follow @GudEssence on social media.

About GŪD Essence: 

GŪD Essence, formerly known as Green Essence Florida, is a vertically integrated cannabis and wellness brand dedicated to cultivating premium products and meaningful community experiences. More than a dispensary, it is a cultural movement rooted in education, empowerment, and holistic healing. Supported by a strong research and cultivation team, GŪD Essence delivers science-driven cannabis solutions that improve quality of life for patients and consumers across Florida. Its vision is simple yet powerful: to elevate wellness, create opportunity, and honor its roots while growing forward. For more information, visit https://gudessence.com/.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!