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How a Marketing Audit Can Transform Your Nonprofit

By June 24, 2025No Comments

Nonprofits are mission-driven, but when public relations, marketing, branding, copy, and messaging aren’t aligned, even the best mission can get lost. At Durée & Company, our comprehensive public relations and marketing audits go beyond surface-level media strategy. Our full-service agency digs into brand visuals, website usability, messaging clarity, social presence, and overall communications alignment to help identify potential supporters and show existing supporters all the great work a nonprofit is doing.

Research shows that when a nonprofit fosters relationships with the public through social media efforts, promotes its values publicly, and establishes cohesive branding, it builds trust that can lead to successful fundraising and awareness efforts.

Durée & Company’s goals are to help nonprofit clients uncover missed opportunities, bring consistency to the brand, and position the organization for growth and visibility.

The Case for a Comprehensive Audit

Skipping a financial audit wouldn’t cross the minds of company executives so why skip a missed opportunity to grow a nonprofit through a marketing audit? This kind of business audit evaluates a brand’s most valuable tool: communication.

The team at Durée & Company completes extensive audits that evaluate a nonprofit’s full marketing ecosystem. Some aspects that are included are:

  • Website UX and content: Ensure the website design and copy reflect the scope
  • Digital marketing and social performance: Analytics and reports guide marketing suggestions
  • Visual branding and design: Maintain consistency across all platforms
  • PR visibility and media positioning suggestions during key campaigns
  • Internal communications strategy: The organization’s mission, ethos, and story are reiterated and shared internally, so external comms are cohesive
  • Unified marketing materials with a brand and messaging style guide
  • Leadership visibility opportunities: Discover earned media coverage potential

At the end of this marketing audit for nonprofits, the organization gains clear insights and recommendations that fuel awareness, build donor trust, and drive mission momentum—all of which can help improve fundraising outcomes.

How Durée & Company Completes a Nonprofit Marketing Audit

The professionals at our full-service public relations and marketing agency always keep their fingers on the pulse when it comes to nonprofit marketing strategies and staying on top of the latest trends in social, branding, and marketing.

Some improvements clients praise us for after a marketing audit of their nonprofit include:

  • Advancements in website functionality: These include addressing ADA compliance, visual storytelling, and calls to action on landing pages that drive conversions.
  • Established brand design: The visual elements of a nonprofit are evaluated and refined across all digital and analog formats to ensure they reflect a nonprofit’s current mission and audience. These include logos, fonts, colors, social media banners and pages as well as swag.
  • Enhanced Social media strategy and engagement: This marketing audit for nonprofits involves looking at the social media platforms the organization is using, audience engagement and growth, as well as visual enhancements and copy upgrades that could be made.
  • Consistent messaging identified: A marketing audit from our agency ensures the nonprofit’s story is clear and cohesive across every touchpoint. From public-facing pages to leaders’ social media profiles to speeches at events—it’s all evaluated and tweaked to stay on brand.
  • Leadership visibility training: Part of the marketing review includes examining how executives or board members could be better utilized to increase awareness of the nonprofit and its mission. Suggestions on how to position key stakeholders as thought leaders could lead to impressive fundraising results.

Not Just a Report — A Blueprint for a Nonprofit’s Marketing Strategy

When a nonprofit partners with Durée & Company for a nonprofit marketing audit, they aren’t handed a static document at the end with “good luck” well wishes. Our full-service agency delivers a bespoke roadmap for improvement that includes tailored recommendations for strengthening the brand, suggestions on how to streamline marketing, and suggestions on ways to amplify the organization’s reach.

Nonprofits also get the following from our marketing audit:

  • A clear understanding of where the organization is performing and opportunities to refine
  • A visual and verbal messaging strategy that aligns across all channels
  • Stronger positioning recommendations for media, donor engagement, and community outreach
  • A plan the nonprofit can activate internally or with our strategic support

Whether a nonprofit is preparing for a capital campaign season, shifting their strategy, or simply overdue for a communications refresh, partnering with Durée & Company keeps them organized and on brand.

Why Hire Durée & Company for a Nonprofit Marketing Audit

The Durée & Company brings decades of experience across both nonprofit PR and brand marketing. Our clients span healthcare, education, arts, social services, and other sectors. We’re known for crafting creative strategies that are actionable and tied to real-world impact. Our team of experts conducts these audits, bringing experience and insights into the unique challenges nonprofits face—tight budgets to complex stakeholder needs and everything in between.

A smart audit doesn’t require more effort on the organization’s part, just better strategy. When a nonprofit is ready to sharpen its messaging, strengthen its brand, and boost credibility, Durée & Company is here to help.

 

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders, and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI) and The Cannabis Marketing Association, and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR

 

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!