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Influencer Collaborations

InfluenceD&Co

Let’s Collaborate.

Consider us “matchmakers.” Durée & Company uses a highly selective process for aligning and matching influencers with a brand’s goals and desired audience, which makes for better targeting and more successful partnerships. We are constantly researching and staying on top of what’s trending on social media and in the news cycle. Creating lasting partnerships with brands and influencers is not only our artful skill and expertise but our passion.

Let’s Chat.

Recent Influencer Blogs

The Podcast Effect: What Steve Madden’s Viral Interview Teaches Us About PR Strategy

| Digital Marketing, Influencers, PR Tools, Public Relations | No Comments
When fashion icon Steve Madden appeared on The Cutting Room Floor podcast, the result was more than a compelling conversation. It was a viral media…

Why PR is the Power Player in Your Digital Marketing Funnel

| Content Creation, Digital Marketing, Influencers, PR Tools, Public Relations | No Comments
A digital marketing funnel is how audiences discover a brand through awareness processes, get to know the company, and eventually become comfortable purchasing from that…
Nano-Influencers

Nano-Influencers: The Future of Genuine Brand Connections

| Content Creation, Influencers, Public Relations | No Comments
Nano-influencers, individuals with 1,000 to 10,000 followers, are changing the influencer marketing landscape by offering brands authenticity, relatability and meaningful audience engagement. Engagement rate, a…

6 Do’s and Don’ts of Working with Journalists in 2024

| Content Creation, Crisis Management, Durée & Company News, Influencers, Lifestyle, PR Tools | No Comments
Cision’s 2024 Global State of the Media Report was just released, offering a gold mine of insights for public relations professionals on how to better…

Why Brands Should Partner with an Agency for Influencer Marketing Success

| Content Creation, Digital Marketing, Influencers | No Comments
When considering an influencer marketing strategy, brands might think they can manage the relationships and execution themselves to save money. It seems simple: find an…
PR vs. Advertising: 4 Important Differences

PR vs. Advertising: 4 Important Differences

| Branding, Influencers, Lifestyle, PR Tools, Public Relations | No Comments
Why are advertising and public relations essential to brands? Both help get the word out about a brand and its news, but their approaches are…