When fashion icon Steve Madden appeared on The Cutting Room Floor podcast, the result was more than a compelling conversation. It was a viral media…
A digital marketing funnel is how audiences discover a brand through awareness processes, get to know the company, and eventually become comfortable purchasing from that…
Nano-influencers, individuals with 1,000 to 10,000 followers, are changing the influencer marketing landscape by offering brands authenticity, relatability and meaningful audience engagement. Engagement rate, a…
Cision’s 2024 Global State of the Media Report was just released, offering a gold mine of insights for public relations professionals on how to better…
When considering an influencer marketing strategy, brands might think they can manage the relationships and execution themselves to save money. It seems simple: find an…
Why are advertising and public relations essential to brands? Both help get the word out about a brand and its news, but their approaches are…