Consider us “matchmakers.” Durée & Company uses a highly selective process for aligning and matching influencers with a brand’s goals and desired audience, which makes for better targeting and more successful partnerships. We are constantly researching and staying on top of what’s trending on social media and in the news cycle. Creating lasting partnerships with brands and influencers is not only our artful skill and expertise but our passion.
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Recent Influencer Blogs
Nano-Influencers: The Future of Genuine Brand Connections
Jenna | Content Creation, Influencers, Public Relations | No CommentsNano-influencers, individuals with 1,000 to 10,000 followers, are changing the influencer marketing landscape by offering brands authenticity, relatability and meaningful audience engagement. Engagement rate, a…
6 Do’s and Don’ts of Working with Journalists in 2024
Jenna | Content Creation, Crisis Management, Durée & Company News, Influencers, Lifestyle, PR Tools | No CommentsCision’s 2024 Global State of the Media Report was just released, offering a gold mine of insights for public relations professionals on how to better…
Why Brands Should Partner with an Agency for Influencer Marketing Success
Jenna | Content Creation, Digital Marketing, Influencers | No CommentsWhen considering an influencer marketing strategy, brands might think they can manage the relationships and execution themselves to save money. It seems simple: find an…
PR vs. Advertising: 4 Important Differences
Jenna | Branding, Influencers, Lifestyle, PR Tools, Public Relations | No CommentsWhy are advertising and public relations essential to brands? Both help get the word out about a brand and its news, but their approaches are…
5 Ways a Custom Approach to Influencer Relations and Marketing Will Grow a Brand
Raúl Stolk | Influencers, Inspiration, Lifestyle, PR Tools | No CommentsThe term "influencer" has become widely popular in the past decade. Influencer marketing plays a role in how a business is viewed by a widespread…
Maximizing the Value of Earned Media: 5 Creative Ways to Repurpose It
amanda | Content Creation, Influencers, Inspiration, Lifestyle, PR Tools, Public Relations, Social Media, Website Design | No CommentsIn the ever-changing world of public relations and digital marketing, securing earned media is no small feat. Earned media is publicity that has been gained…