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Making the Most of Your Social Media

By June 30, 2017May 23rd, 2018No Comments

In today’s world, social media continues to play a larger role each year, each month – each day, it seems. To keep up with the times, the D&Co dynamos at Fort Lauderdale public relations firm Durée & Company make sure to take advantage of all the newest social media features – from Facebook live to Instagram stories.

  • Facebook Live and Instagram Live Video – Live video content is an excellent way to showcase clients, whether it be event coverage or a live cooking demo. Hosting a live segment will engage viewers with companies and products, and PR specialists are essential for executing these videos smoothly and effectively.
  • Google+ Events – The platform has brought back its event section to promote user involvement and engagement. This is the perfect avenue to highlight and promote a client’s upcoming event, whether it’s a highly anticipated launch party at the hottest spot in town or a fun happy hour special at a local restaurant.
  • Snapchat – As new snapchat filters are created, we are experimenting with some our favorites. Almost every day there is as new snapchat filter added or an old one returns. Technology also allows users to create their own snapchat geofilter. Customized geofilters designed to incorporate company logos and mascots for a special event are an excellent way to leverage brand recognition.
  • Snap Map – This new Snapchat feature was created to get snapchat users to meet up with friends in real life rather than just watching each other’s daily routine through the app. Do you ever wonder where your friends are snapping from during their summer travels? Well, Snap Map now shares your current location, which appears to all contacts and friends on a map and continuously updates as you travel.
  • Instagram Stories – This feature is a hybrid that combines the fun and spontaneity of Snapchat stories with the execution and visual emphasis of Instagram photos. Instagram stories provide the perfect platform to showcase behind-the-scenes, exclusive content to promote a client’s event, new product, special deal – the list is endless.
  • Instagram and Facebook filters – The world of filters evolves every day. Facebook has recently introduced a ton of new filters and augmented reality masks, in addition to many stylistic filters that can cast unique lighting or hues in videos. Instagram too has launched new selfie filters that may remind many users of those pioneered by Snapchat.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!