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OOKA and Cookies Release New Cookies x OOKA Device

By September 25, 2025December 30th, 2025No Comments

OOKA, the trailblazing hookah brand redefining the hookah experience, has partnered with iconic lifestyle brand Cookies to launch the limited-edition Cookies x OOKA Device. This collaboration fuses OOKA’s cutting-edge technology with Cookies’ global influence in culture, design and flavor, furthering the Cookies x OOKA partnership.

The Cookies x OOKA Device delivers a modern hookah experience with no coals, no mess, and no compromise. Designed with Cookies’ signature aesthetic and paired with exclusive flavor pods from Cookies x Al Fakher, the device creates a seamless connection between tradition and innovation.

“Cookies has always been about pushing boundaries in culture, lifestyle and taste,” said Berner, CEO and founder of Cookies. “Partnering with OOKA allows us to expand into a space that’s been waiting for innovation. Together, we’re giving fans a cleaner way to enjoy hookah.”

“OOKA was built to change the way people think about hookah,” said Ashley Bock, marketing director of the Americas at AIR. “This collaboration with Cookies isn’t just about design, it’s about merging two communities and creating a product that elevates every session.”

Key highlights of the release include:

  • Exclusive Design: The Cookies x OOKA Device features a sleek co-branded finish inspired by Cookies’ iconic look.
  • Flavor Innovation: Compatible with all OOKA pods, from tobacco molasses, CBD, and tea-based alternatives.
  • Premium Experience: Heat-free, coal-free technology delivers consistent, smooth sessions with no ash, no prep, and no mess.

The Cookies x OOKA Device is now available at us.ooka.com.

About Advanced Inhalation Rituals (AIR)

Founded in 1999 and based in Dubai, Advanced Inhalation Rituals (AIR) operates in over 100 countries and leads the $19 billion global hookah market. With a focus on innovation, it combines tradition with cutting-edge technology, growing 3x faster than competitors over the past decade.

In 2023, AIR revolutionized the future of hookah with the launch of OOKA, offering the most versatile and convenient way to enjoy hookah. Featuring advanced heating, a pod system, sleek design, and exceptional performance, OOKA modernizes the traditional hookah experience. AIR holds 47% of the global hookah market, which is projected to grow to $22 billion by 2026. Its portfolio includes brands like Al Fakher, the world’s leading hookah brand, Hookah-Shisha.com, the top e-commerce platform for all things hookah, and the OOKA device as well as Al Fakher, Zodiac, and Pacific Realms OOKA pods. For more information, visit https://air.global/.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!