As part of its 6th Annual Cannabis Law, Accounting and Business (CLAB) Conference and Expo, Cannabis Lab (CLAB)hosted its by invitation only Annual CEO VIP Dinner at the Kimpton Surfcomber Hotel South Beach, Miami, on June 3. Top CEOs in the cannabis space enjoyed an intimate dinner themed “Up in Smoke.” Ricky Williams, former NFL player and founder and president of Highsman, who served as the conference’s keynote speaker, was in attendance.
Upon arrival, guests were poured a glass of Champagne from an upside-down acrobatic performer. The alfresco cocktail hour overlooking the pool also featured “up in smoke” green cocktails made with dry ice. Jarobi, a founding member of hip hop group “A Tribe Called Quest,” performed a hip hop and reggae set. Throughout the evening, guests had their portraits drawn live by fashion illustrator Etienne Class. The evening concluded with cannabis-themed cake and cupcakes served by Frudéco.
As a longtime partner to CLAB, Durée & Company sponsored the event and worked with Aloré Event Firm to conceptualize the evening, secured VIPs to attend the event, and coordinated items for the swag bags.
In addition, Durée & Company once again handled all public relations efforts for the must-attend cannabis conference.
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Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.
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Winner(s) will be announced by March 20, 2020.
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Five Things That Need to be in Your Resume or Cover Letter
To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:
1. What you love to do and why.
In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.
What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.
2. Something you did that changed something or someone else.
If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?
We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.
3. Anything you created.
Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.
Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.
4. An indication of why you belong here.
At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.
5. Correctly spelled words – all of them.
Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.
So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!
