To commemorate its 50th anniversary, Seminole Hard Rock Winterfest® Boat Parade featured a spectacular lineup of events showcasing “50 Years of Hard Rockin’ Fun,” counting down to the historical boat parade. On December 4, 2021, The Seminole Hard Rock Hotel & Casino transformed into a Winter Wonderland for its Black Tie Ball. Guests enjoyed special performances from the Broadway Musical, Disney’s FROZEN, and an array of music from the 12-piece band “Private Stock.” Guests enjoyed spirits and wines and an amazing silent auction. Durée & Company was a proud sponsor of the Seminole Hard Rock Winterfest® Boat Parade and President and CEO Durée Ross was a member of the 2021 advisory board.
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To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:
1. What you love to do and why.
In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.
What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.
2. Something you did that changed something or someone else.
If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?
We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.
3. Anything you created.
Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.
Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.
4. An indication of why you belong here.
At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.
5. Correctly spelled words – all of them.
Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.
So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!