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The PR of Cannabis, Hemp and CBD: Durée & Company Launches New CannabisMarketingPR.com

By July 14, 2020March 23rd, 2021No Comments
cannabis pr marketing

Our signature pink now has a splash of green! A pioneer in PR representation for the booming cannabis and hemp/CBD industries, Fort Lauderdale- and Aspen-based public relations agency Durée & Company recently created a new cannabis- and hemp-specific website ― complete with shades of green and pink ― that showcases its expertise in this arena: cannabismarketingpr.com.

In recent years, the cannabis and hemp/CBD industries have seen exponential growth. The total U.S. CBD market is expected to grow to a $2.1 billion market in consumer sales this year, according to Hemp Business Journal; and the U.S. retail marijuana market is predicted to rise as high as $37 billion in sales by 2024, according to Marijuana Business Daily.

Durée & Company entered the cannabis and hemp/CBD markets when the U.S. was just about to enter its “green rush” ― before the passing of the Farm Bill in 2018. The team have gained extraordinary knowledge about how to successfully provide PR for full spectrum hemp and CBD brands, processing facilities, trade associations, dispensary owners, farmers, growers, cannabis cultivators and other startups.

In this very new territory of PR, Durée & Company has thrived. The new, user-friendly website highlights the agency’s comprehensive services in this ever-growing space:

Plus, it features blogs about the cannabis and hemp/CBD industries, bios of the firm’s team members, and colorful images. The site provides a complete look at how Durée & Company is changing the game for its clients.

What is Durée & Company’s advantage in this arena? For starters, it has cultivated expertise, insider knowledge and connections. This is built from:

  • Proven relationships with and a knowledge of key players in the industries.
  • An understanding of U.S. Food and Drug Administration guidelines and the ability to effectively share news about cannabis and hemp/CBD products.
  • The knowledge to help companies establish and communicate the need for Certificates of Authenticity (COAs).
  • The skills to navigate the cannabis and hemp/CBD industries to tell the right stories that attract potential consumers, partners, retailers and investors.

Durée & Company’s president and founder, Durée Ross, sits on the board of directors at The Florida Hemp Council. She’s also in demand to speak at panels, webinars and industry roundtables about PR and marketing success in the industries. The agency is a member of the Cannabis Marketing Association, and CannabisLAB, and is a supporter of Marijuana Moment.

The cannabis and hemp/CBD industries are here to stay ― and to keep growing and growing and growing. It’s a different PR animal than any other industry. So, check out Durée & Company’s new website, and see how our team can help your company achieve the success it deserves. Contact us today!

Here’s an exclusive look at some of the clients we’ve served, the relationships we’ve garnered and the media we’ve secured!

 

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter and LinkedIn at @DureeCoPR, or on YouTube at @DureeAndCompany.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!