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Serving Our Growing NeuroWellness Practice: Introducing Psychedelicpr.com!

By July 20, 2021No Comments
Psychedelic PR

Always at the forefront of new and emerging industries, we at Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company are pleased to introduce our new microsite. Psychedelicpr.com is dedicated to the emerging psychedelics market, the microsite is a comprehensive source of information for prospective and existing clients.

On the heels of launching our cannabis-focused website CannabisMarketingpr.com, we developed Psychedelicpr.com to serve this expanding NeuroWellness practice, and our growing list of clients in the psychedelics space. And of course, our original website, DureeAndCompany.com, is the main hub for all other practice areas at Durée & Company.

The growing industry

Offering proven results to treat the S.A.A.D. (suicide, anxiety, addiction and depression) epidemic, and with a growing number of ketamine clinics in the U.S., psychedelic drugs are now being used as possible solutions to a variety of mental health issues. They’re quickly gaining nationwide attention.

In fact, according to market researcher Data Bridge, the psychedelic drugs market is projected to reach $6.85 billion by 2027. Companies are looking to publicize scientific findings, enter investment opportunities and educate consumers about the limitless benefits of psychedelics. Our team has the expertise to serve as their communications partner.

Our expertise

We have several resources to provide expert counsel and strategies to our psychedelic clients as a full-service PR, marketing and special events agency. Our team works closely with clients to curate a uniquely tailored plan for their needs. This includes strategic public relations support, effective marketing, innovative branding, in-depth media outreach, and the development of corporate social responsibility (CSR) initiatives.

We stay current on policies and innovation within the psychedelics industry, and have access to valuable resources. Plus, we have insider tips and proven relationships, which allows us to always offer strong ways to position our clients as the first choice for new customers, partners and media.

Some of the top psychedelics companies we have worked with:
  • A venture capital firm that aims to deploy capital primarily in businesses operating in and around the burgeoning psychedelics industry
  • A nonprofit organization focused on using medical and spiritual research to drive responsible legal reform in Florida for psilocybin and other entheogens
  • A social movement aimed at educating, lobbying and demanding for the legal use of psychedelics to treat mental health disorders, and others

Whether you’re an established or developing psychedelic company, we have the know-how to help you craft PR and marketing messages in these emerging industries. Through our current work with clients in the psychedelic science, psychedelic-assisted therapy, psychedelic venture capital and private equity spaces, our PR team has secured media placements for clients in such notable media outlets as The Wall Street Journal, Forbes, Fox News, Green Entrepreneur, Page Six, VICE, and many others.

Visit us at Psychedelicpr.com or call 954-723-9350. Check out how we can evaluate your goals, build the right press campaign, and deliver smart messaging into the hands of media.

About Durée & Company, Inc.


Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, health and wellness, cannabis and psychedelics, art and culture, fashion, nonprofit organizations, cryptocurrency and technology, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!