Hit enter to search or ESC to close
Durée & Company
  • Home
  • About
    • team
    • awards
    • as seen in
    • testimonials
  • Services
    • public relations
    • marketing & advertising
    • special events
    • social media
    • crisis management
    • strategic planning
    • content development
    • radio promotions
    • podcasts
    • community affairs
    • speaking engagements
    • promotional items
    • branding
    • website design
    • blogging
    • influencer relations
    • video
  • industries
    • art & museum
    • business
    • government & non-profits
    • health care
    • hispanic markets
    • legal
    • real estate
    • restaurants & hospitality
    • retail & fashion
    • travel & tourism
    • wellness & cbd
    • marine & yacht
  • Clients
  • The Wire
  • Blog
  • Contact
    • careers
Durée & Company
Tag

boating Archives - Durée & Company

Press Releases

CL Yachts Celebrates First Sale at Miami Yacht Show Unveiling, with the Official Miami Launch of the Brand

CL Yachts, the new name in luxury yachting experiences, is pleased to announce that the company sold its first yacht, a CLB72, at the Miami…
Jenna
JennaApril 30, 2019
ClientsDurée & Company NewsEventsIndustriesPR ToolsPublic Relations

D&Co “Sails the Sale”: Utilizing PR in the Maritime & Yacht Industry

With our main office situated in the heart of Fort Lauderdale ― known as the “yachting capital of the world” and the “Venice of America”…
Jenna
JennaFebruary 26, 2019

© 2019 Durée & Company.

  • Home
  • About
    • team
    • awards
    • as seen in
    • testimonials
  • Services
    • public relations
    • marketing & advertising
    • special events
    • social media
    • crisis management
    • strategic planning
    • content development
    • radio promotions
    • podcasts
    • community affairs
    • speaking engagements
    • promotional items
    • branding
    • website design
    • blogging
    • influencer relations
    • video
  • industries
    • art & museum
    • business
    • government & non-profits
    • health care
    • hispanic markets
    • legal
    • real estate
    • restaurants & hospitality
    • retail & fashion
    • travel & tourism
    • wellness & cbd
    • marine & yacht
  • Clients
  • The Wire
  • Blog
  • Contact
    • careers

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!