Skip to main content
AwardsLegalPublic Relations

The Ultimate Guide to Legal Awards

By November 2, 2021No Comments
legal awards

Practicing law is known as one of the oldest professions in the world, and the industry continues to be very competitive. There are many types of legal awards; some are peer-nominated, others are based on the publication’s research, and some are based solely on merit. Recognization by legal awards gives lawyers and/or the law firm credibility. Yes, the nomination forms can sometimes be time consuming. But it is worth the time invested if the firm or lawyer submitted is selected. You can then use this to create publicity.

At Fort Lauderdale- and Aspen-based public relations agency Durée & Company, we assist our legal clients with drafting award nominations, submitting them and making sure that they are aware of any upcoming legal awards that they may qualify for. Below are some of our tips for navigating legal awards.

1. Research.

There are numerous local, regional and national award opportunities that lawyers can be nominated for. However, make sure to thoroughly research the opportunity and confirm the award’s legitimacy. At Durée & Company, we’ve helped our legal clients vet numerous award opportunities that are not what they seem at surface value. Most prominent awards do not charge to submit a nomination. That’s not true for all, but if an organization is charging to submit a nomination, we make sure to dig deeper to know the outlet in which our clients are submitting. While researching, make note of the awards with approaching deadlines, and make those nomination forms a priority. Some award examples include:

    • Florida Trend Legal Elite

Florida Trend invites all in-state members of the Florida Bar to name attorneys whom they highly regard or would recommend to others. An outside vendor tabulates all ballots, and attorneys scores depend on the number of votes they received. They apply more weight to votes from outside their own firms. For Florida Trend Legal Elite, there is no official nomination form. Attorneys must log in with their Florida Bar number and nominate other attorneys.

    • Daily Business Review Florida Legal Awards

There are a variety of categories for the Florida Legal Awards. They include Attorney of the Year, Lifetime Achievement, Distinguished Leaders, Real Estate Transactions, Unsung Heroes, Innovators, On the Rise, and more. For this nomination, there is an online form to fill out, and the questions are in depth. They ask for references, education, past and present employers, previous award recognitions, important cases, and a few personal questions for the nominee about their experience in the legal profession.

    • Daily Business Review Most Effective Lawyers

This is another award opportunity from Daily Business Review. Most Effective Lawyers nominations are categorized by the attorney’s practice area. An attorney must have a significant positive result or win for their client within the past year to qualify. The Florida Legal Awards focus on the attorney as a whole. The Most Effective Lawyers, however, focuses on the attorney’s cases and successes within the past year.

    • South Florida Business & Wealth Legal Awards

This online nomination form typically asks a few broad questions about the lawyer/law firm’s most significant achievements, standout qualities, and how the nominee has impacted the community.

    • South Florida Legal Guide

This online nomination form is very similar to South Florida Business & Wealth Legal Awards. In addition, they require the nominee’s top practice area and Florida Bar ID number.

    • Best Lawyers

Best Lawyers is a national award where anyone can nominate an attorney online. There are no in-depth questions. They just require the nominee’s specialty (attorneys can submit up to three practice areas), firm name/address, phone number and the attorney’s email.

    • Super Lawyers

Super Lawyers is another prestigious national award. Attorneys must, however, log in to their account in order to nominate lawyers. No self-nominations allowed.

    • Martindale-Hubbell

This is probably the most in-depth nomination as there are multiple steps required. It requires more than just a standard nomination form. First, an attorney must contact the Customer Support team and requests a peer rating. Then, the attorney who wants to be peer rated must compile a list of at least 18 peer references who are already rated on Martindale.com. Tip: have a few more references in case some don’t participate. After compiling the list, attorneys should reach out to their peer references to inform them of an email from Martindale-Hubbell about peer rating. Then, peer references have about two weeks to respond to the email. Martindale-Hubbell will then contact the attorney with either the results of the review or provide the opportunity to submit additional names.

    • Fort Lauderdale Illustrated Top Lawyers

This award is based off an online peer-review survey created from the research of PRS (Professional Research Services). Inclusion in Fort Lauderdale Illustrated’s Top Lawyers is based solely upon one’s standing within their peer group.

2. Review requirements, questions and gather info.

In Florida, most awards require lawyers to be in good standing with the Florida Bar. Many of the nomination forms have similar questions, such as biggest accomplishments, charity involvement, what makes the nominee unique, primary practice areas, and more. Make sure that nominee will to answer all of the required questions and meets the requirements before starting the nomination to avoid wasting time. Some submissions also require a high-res headshot (5×7 in 300 DPI), so be sure to have that photo ready to upload along with the submission.

3. Draft nomination and submit.

Most of the time, it’s easiest to start the nomination by reviewing the attorney’s updated bio and pulling information from there. There will likely be other questions the nominee will need to assist with answering. Be sure to review any written materials that are already on file that could be used as an answer. Double check all questions are answered and any additional required materials are handy. Once everything is final and ready, submit your nomination. Some may require an online form to be completed, and some may require you to email them the nomination. Make sure you read through any FAQs and submit the nomination as required.

4. Monitor for announcements.

Some awards will note the date the honorees will be notified in advance. Others do not, and nominees must lookout for a notification email. All nominees should be sure to occasionally check their junk email folder in case an award confirmation ends up there.

5. Publicize the win.

Many legal awards have an embargo date. This means honorees cannot publicly announce their win until that specific date. Honorees can certainly, however, start drafting materials for the announcement. Have a press release and blog, social media posts, and eblasts ready. Once the embargo is lifted, everything is already final/approved and the announcement can be distributed across all platforms. Be sure to update any online bios to reflect the award win.

At D&Co, we have extensive experience nominating lawyers and law firms in a variety of practice areas for local, regional and national awards. We help clients navigate the submission process and draft strong nominations that put our clients’ best foot forward and give them the best chance of selection. It’s also important to note that these legal awards are in addition to general business awards that other publications offer, such as South Florida Business Journal’s 40 Under 40, South Florida Business & Wealth’s On the Rise, South Florida Business Journal’s Influential Business Women, and many others. If you are looking for assistance with legal awards, or are interested in public relations for your law firm, call 954-723-9350.

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, health and wellness, cannabis and psychedelics, art and culture, fashion, nonprofit organizations, cryptocurrency and technology, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

Tags:

Recommended For You

PR ToolsPublic RelationsSelf-Care Tips

‘Tis the Season for Holiday Cards and Proper Punctuation

Jenna
JennaNovember 5, 2024
HolidaysInspirationPR ToolsPublic Relations

Top 6 Tips for Year-End Charitable Giving: A Nonprofit Guide to Building Buzz and Reaching Donors

Jenna
JennaOctober 29, 2024
PR ToolsPublic Relations

Fixed Price vs. Project Agreements: Choosing the Right PR and Marketing Strategy for Your Business

Jenna
JennaSeptember 17, 2024

Leave a Reply

OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

  1. Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.

 

  1. Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

 

Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

  1. Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328

 

  1. Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!