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“WE” at D&Co are Proud to Call Broward County Our Home!

By September 29, 2015May 23rd, 2018No Comments

Broward-100-LogoWhat’s better than an epic celebration in your own backyard? At award-winning PR firm Durée & Company, we love both celebrations and the city of Fort Lauderdale (speaking of, have you visited Riverwalk Arts & Entertainment District lately?) It should come as no surprise that we’re excited about the upcoming Broward 100 events that will be going on this weekend to celebrate Broward County’s 100th birthday.

On Saturday, Oct. 3, Broward 100 will be hosting “Duende: WE – The Passion & Rhythm of the People.” This event will showcase a number of talented artists that have come from Broward County. Broadway legend Linda Eder and international recording artist Jon Secada will be taking the stage along with over 100 other South Florida musicians, dancers, poets, choirs, and athletes. Talk about variety!

“Duende: WE – The Passion & Rhythm of the People” will take place at the Au-Rene Theater at the Broward Center for the Performing Arts. Tickets range from $25–$160 and are quickly running out, so make sure to secure your spot by purchasing a ticket here. “WE” feel strongly about supporting the arts, through both these amazing events and our work with our client, the Broward Performing Arts Foundation.

You won’t want to miss out on all the talented artists that come from our very own Broward County. After watching these performances, you’ll have even more of a reason to brag about the amazing place you live.

Duende WE - Broward 100

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!