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Why Professional Service Firms Need PR Now More Than Ever

By June 3, 2025No Comments

Legal, financial, and other professional service firms remain essential during market shifts. What often gets overlooked is how critical consistent communication is for staying visible, relevant, and trusted. At Durée & Company, we know that visibility is not a luxury for professional firms. It is a requirement for long-term success.

We specialize in crafting integrated communications strategies that position attorneys, consultants and other professionals as leaders in their industries. Our team brings together media relations, digital content, social media, strategic messaging, and thought leadership to build presence and protect reputations.

Reputation Is a Long Game. PR Is Your Most Strategic Tool.

When potential clients are looking for a professional service provider, they do their research. They look for expertise, authority, and consistency. A well-planned public relations strategy helps firms build that presence thoughtfully.

Durée & Company supports professional service firms with:

Media & Thought Leadership

  • National and regional media placements
  • Executive visibility through expert commentary and interviews
  • Bylined articles and thought leadership content
  • Award nominations and speaker placements
  • Podcast and broadcast media outreach
  • Media coaching and compliance-sensitive training

Brand & Reputation Management

  • Strategic brand messaging and positioning
  • Reputation monitoring and response planning
  • Crisis communications strategy and execution
  • Corporate social responsibility (CSR) positioning
  • Internal communications and leadership messaging

Marketing & Visual Communications

  • Custom marketing campaigns aligned with business goals
  • Presentation decks and sales materials
  • Visual asset development to support credibility
  • Social media strategy, content creation, and management
  • E-communications including newsletters and email campaigns

Integrated Strategy & Execution

  • Full-scale thought leadership programs
  • Integrated PR, marketing, and digital communications plans
  • Campaign analytics and ongoing performance evaluation
  • Lead generation support through visibility campaigns

We understand that your business runs on referrals and credibility. PR supports those relationships, especially in competitive or cautious markets.

Visibility Does Not Slow Down. It Evolves.

Economic shifts bring new questions from professional service providers’ clients. Public relations gives firms a structured way to provide answers, clarify impact, and guide their clients through change.

Durée & Company works closely with clients to track media trends, identify quick-response opportunities, and develop expert commentary that positions their team as essential advisors. From breaking legal developments to industry regulation changes, we help professionals become part of the news cycle rather than reacting to it.

Our integrated approach ensures that every PR win connects back to business goals, lead generation, and firm positioning.

Clients Are Looking for Reassurance. Be the Firm That Speaks Up.

When clients feel uncertain, they look to the professionals they trust for stability. Firms that communicate consistently and clearly reinforce their value and authority.

We help firms strengthen their presence with internal communications, newsletters, and brand videos that reflect clarity and empathy. Our messaging is never generic. We tailor every piece of content to your tone, your audience, and your firm’s mission.

From private wealth managers to litigation experts, we help professional services firms communicate with purpose.

Stand Out in a Competitive Field

Credentials and experience may look similar on paper, but public relations gives firms a way to differentiate. A well-timed media quote, podcast interview, or LinkedIn article can be the reason a prospect chooses your firm over another.

Durée & Company helps build media relationships that align with your strengths. We do not pitch fluff. We pitch substance, pairing compelling storylines with the credibility professional firms require.

Our team also integrates PR efforts with SEO, social media, and digital strategy to ensure visibility is consistent across platforms and search engines.

The Smart Play for Professional Firms

Even when a firm’s clients hesitate to invest in new services, they still need trusted advice. The question is, who will they reach out to first?

If your firm is not showing up with clarity, someone else’s will be. Public relations builds presence and confidence. In professional services, that can make all the difference.

Durée & Company offers tailored PR strategies designed to support law firms, accounting groups, consulting practices, and other expert-led organizations. Whether you are looking to gain more visibility, support your brand through change, or lead the conversation in your industry, we are here to help you make it happen with precision and purpose.

 

About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!