Tag Archives: media

Making the Most of Your Social Media

In today’s world, social media continues to play a larger role each year, each month – each day, it seems. To keep up with the times, the D&Co dynamos at Fort Lauderdale public relations firm Durée & Company make sure to take advantage of all the newest social media features – from Facebook live to Instagram stories.

  • Facebook Live and Instagram Live Video – Live video content is an excellent way to showcase clients, whether it be event coverage or a live cooking demo. Hosting a live segment will engage viewers with companies and products, and PR specialists are essential for executing these videos smoothly and effectively.
  • Google+ Events – The platform has brought back its event section to promote user involvement and engagement. This is the perfect avenue to highlight and promote a client’s upcoming event, whether it’s a highly anticipated launch party at the hottest spot in town or a fun happy hour special at a local restaurant.
  • Snapchat – As new snapchat filters are created, we are experimenting with some our favorites. Almost every day there is as new snapchat filter added or an old one returns. Technology also allows users to create their own snapchat geofilter. Customized geofilters designed to incorporate company logos and mascots for a special event are an excellent way to leverage brand recognition.
  • Snap Map – This new Snapchat feature was created to get snapchat users to meet up with friends in real life rather than just watching each other’s daily routine through the app. Do you ever wonder where your friends are snapping from during their summer travels? Well, Snap Map now shares your current location, which appears to all contacts and friends on a map and continuously updates as you travel.
  • Instagram Stories – This feature is a hybrid that combines the fun and spontaneity of Snapchat stories with the execution and visual emphasis of Instagram photos. Instagram stories provide the perfect platform to showcase behind-the-scenes, exclusive content to promote a client’s event, new product, special deal – the list is endless.
  • Instagram and Facebook filters – The world of filters evolves every day. Facebook has recently introduced a ton of new filters and augmented reality masks, in addition to many stylistic filters that can cast unique lighting or hues in videos. Instagram too has launched new selfie filters that may remind many users of those pioneered by Snapchat.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Ready, Set, Pitch! How to Make Your Pitches Stand Out

Journalists receive hundreds of pitches in any given week, so what should you say to make sure you get noticed instead of ignored? That’s why we are here!

  • Personalize – Take the time to research who you are pitching. Know their beats, how to spell their name correctly – you’d be surprised how important this is to some journalists – and for which outlets they write. It always helps to read previously written articles to get an idea of their writing style and topics they cover.
  • Short and Sweet – Keep your “love note” about what you’re pitching concise. As we previously mentioned, some journalists receive hundreds of pitches each week and will be turned off if they open a pitch that’s too long.
  • Catchy Subject Line – This is key to making your pitch stand out. You need to catch the journalist’s attention right off the bat to ensure they don’t pass by your pitch without even reading it.
  • Be Excited – Get excited about what you’re pitching! Let the person you’re emailing feel the passion behind your pitch – sell it to them.

Even with these tips, don’t forget to always follow up. Many journalists will thank you for following up because your pitch fell off their radar or they were preoccupied writing another piece. With this advice, you’re ready to go. Happy pitching!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Seven Ways to Become a Media Darling

Duree-&-Company-Logo-122014At public relations firm Durée & Company, our job is to do more than share our clients’ news, manage their events and coordinate their social media. We are also relied upon to offer solid, expert advice that puts our clients in the best possible media light.

Although today’s media may seem a lot different from the media of years’ past, some things never change. And these seven pieces of advice remain just as priceless now as they were a decade ago.

Tip 1: Be an industry informant. When news breaks in your industry – be it taking care of kids or building cars – you can be an expert spokesperson if you can speak to more than just your business. Stay abreast of what is happening in your industry as a whole, and we will be able to offer your perspective to those who are just learning about your profession during that day’s news cycle.

Tip 2: Relate your product to people. Technology, new programs and expansions mean nothing if you can’t relate them to the people they affect. This also applies to special events, fundraisers and new hires. Who does this affect? Whose lives are changed because of the news? Can you put numbers or faces to your press releases? If so, media will find you irresistible.

Tip 3: Provide great visuals. This is the age of YouTube. It is the largest social media channel – not Facebook, not Twitter. People like pictures, and if they move, all the better. Learn how to take high-resolution photos, so we can immediately send them to newsrooms. Master the art of shooting the perfect 30-second video footage, so we can assist producers who are short-staffed with your news. When we help them, they will remember.

Tip 4: Be slow to call press conferences. Does your news involve blowing up a building, shutting down a government or catching a killer? Those are kind of questions we will ask you before inviting media to a press conference. This PR tool is now a rarity since it involves changing the schedules of all of the local media to revolve around your announcement. Press conferences are great if they feature a visual that will only happen once, important spokespeople who will only speak once or an event that will affect a large part of the population. If you know the difference, media will love you.

media interviewsTip 5: Know the basics. Durée & Company’s publicists will help you practice for the camera and/or the interview so you know your message, you look good and people know what to do when you’re finished. You won’t be loved if you call after the interview asking if this or that can be added, changed or deleted. You won’t be loved if you make media wait while you do your make-up or you require several takes to get your words out.

Tip 6: Always be ready. The interview that may make your day (or year) might come at 5 a.m. during a morning segment, 3:15 p.m. when you’re in a meeting, or even late at night. If you decline because it is not convenient, media will go find someone else to love.

Tip 7: Share the wealth. If you’re not the right person for the segment, but media calls you because you are so loved, then share your network. Give them other experts with data, friends with great stories or business partners who may be more abreast on a certain topic than you. A generous soul attracts gratitude. And it’s always nice to have a reporter owing you a favor.

Trust us. Our #ThinkPinkPR team at Florida public relations firm Durée & Company knows how to make media fall in love with your business over and over again. Meet with us and learn more.