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Be Kind to Editors & Writers Month


September is “Be Kind to Editors & Writers Month,” and the Dynamos at Fort Lauderdale PR firm Durée & Company have always noted the importance of creating and fostering good relationships with journalists. Establishing these relationships isn’t always easy, but when nurtured with care, they can not only bring positive media coverage for your clients, but also life-long friendships.  Here is how we create and maintain relationships with the media:

  • Be Yourself: Editors and journalists like to talk to real people. They are people too, so don’t be robotic in your correspondence with them. Check them out on social media, compliment their work, and show some of your personality when communicating, whether it be through email or phone. The best way to build a genuine and long-lasting relationship with editors and writers is by being your true self.
  • Be Patient: Relationships aren’t built overnight, so don’t expect media-PR relationships to develop the first time you reach out. Media relationships are like dating, they take time to nurture and develop.
  • Relevancy: With your relationship in place, it may seem like you can send pitches or tips about anything your clients are doing, but that’s not necessarily the case. It is important to reach out to the media when you have relevant, newsworthy material that they can use for their publications. By doing this, the media will appreciate your respect for their time.
  • Be Resourceful: Many times, journalists will reach out to their most respected and trusted PR contacts asking for sources for an upcoming story they are working on. If you don’t have a client or angle that’ll fit the bill, refer them to a colleague or former client that will.
  • Be Respectful: Maybe you send them a tip or an idea for coverage and don’t see it posted right away, don’t clog up the journalists email or phone asking where your coverage is. Respect the journalist’s ultimate decision to not use your information and thank them for the consideration.

Creating meaningful and lasting relationships with anyone takes time and effort, and media relationships are no different. We are so thankful to the journalists we’ve had the pleasure of working with and hope to continue the great relationships we’ve made with them all.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

 

D&Co: Working Through the Hurricane


Recently, #HurricaneIrma struck South Florida and left a path of destruction including fallen trees, power outages, down power lines and flooding. Working in PR, we understand that while natural disasters are unavoidable, we need to be prepared and one step ahead, not only for ourselves, but for our clients. In addition to preparing our homes and insuring the safety of our families, the D&Co Dynamos of Fort Lauderdale PR firm Durée & Company also prepped for Mother Nature with the following:

  • Prep: In preparation for the storm, we reviewed future events, pitches and social media content to ensure that content was appropriate and timely. We also organized our tasks to work remotely, saving important documents, requesting remote access to our server from our IT team, and bringing home all necessary materials. While our office was closed, we were prepared to work though the storm. Thank you to Dynamic Support for setting up the remote server in case of emergencies like this and also being available at all times to sort out any IT problems we had.
  • Checking in with Clients: We checked in with clients to make sure they were safe and prepared. Safety is our first priority, and we wanted to make sure their offices and homes were prepared for disaster.
  • Working Remotely: During the storm, it was important for us to organize our files. Since our shared server with client documents is located in the office, we communicated with each other to make sure everything was saved in the remote server, for easy accessibility if power was lost at the office. As a result, we made sure to not skip a beat and kept everything status quo!
  • Constant Communication: While our office was physically closed, we communicated with our clients for updates on their businesses. Through phone and email, we kept in touch and made sure everything was running smoothly on both ends.
  • National Clients: While some of our clients are local and were directly affected by the hurricane, we have several national clients who still required our undivided attention. As a result, we made sure to give them quality work as we would normally.
  • Utilizing Social Media: We utilized social media to alert the public about openings and closings. Through Instagram, Facebook and Twitter, we announced closures, for both our office and our clients, prior to the storm and openings after the storm passed.
  • Media Relations: We communicated with media outlets via email and social media about the status of our clients’ businesses before and after the hurricane. We kept track of publications and their content regarding the storm in order to get clients exposure when applicable.

You never know what Mother Nature may throw your way, so having a plan in place will make you prepared for anything. Working through a natural disaster can be stressful, but when you have a team that’s ready to tackle anything, it makes it a little easier. Now we’re onto rescheduling events that were canceled due to the storm and counting down the days until hurricane season is over.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

A-Rod and Giancarlo Stanton Visit Boys & Girls Clubs of Miami-Dade for All-Star Week Event


Events can be stressful for publicists, but throwing a celebrity into the mix elevates the event to a whole new level. Alex “A-Rod” Rodriguez, an alumnus of Boys & Girls Clubs of Miami-Dade, recently returned home to the club where he learned how to play baseball. The purpose of his trip, which took place during MLB All-Star Week, was to open the new Teen Center and its beautiful mural by renowned local artist David “LEBO” Le Batard at Boys & Girls Clubs of Miami-Dade’s Kendall Club and dedicate the refurbished baseball fields by throwing out the first pitch. Having the celebrity component plus an All-Star event meant The D&Co Dynamos were needed on deck for some serious media attention for our client, Boys & Girls Clubs of Miami-Dade!

The Dynamos from Fort Lauderdale PR firm Durée & Company rallied the forces to spread the word about this MLB All-Star Legacy event far and wide. With all of our publicists on base, our team hit for the fences, outreaching to media for onsite event coverage spanning not only our local market but the national market. Thanks to our extensive media relationships and networking, we were able to personally secure local and national media to attend. We also utilized our far-reaching relationships to coordinate interview opportunities. The Dynamos provided staffing onsite and navigated on-camera opportunities with our client, as well as real-time social media coverage via Facebook Live.

But there was no seventh-inning stretch for The Dynamos! The ladies continued post-event media outreach by managing post-event requests for images and b-roll, hitting a grand slam for Boys & Girls Clubs of Miami-Dade and garnering media coverage that reached both national and international audiences. Media outlets included ESPN, “Entertainment Tonight” and “Extra!”; local TV coverage on WFOR CBS 4, WTJV NBC 6 and WSVN FOX 7; the New York Post and New York Daily News; as well as Sports Illustrated, People Magazine, People en Español and our local Miami Herald. 

The event was part of the MLB/Miami Marlins All-Star Week youth and community initiatives that seek to impact the lives of underserved and special needs youth. The guest list was star-studded, boasting VIP attendees such as Miami Marlins Owner David Samson; All-Star Outfielder Giancarlo Stanton; Miami Marlins legends Andre Dawson, Jack McKeon and Charles Johnson; and MLB Commissioner Rob Manfred. A-Rod gave an emotional speech about the life-changing experiences he had at the Club and meeting his baseball coach and mentor, Eddie Rodriguez. Following the ceremony, Stanton’s charity, All-Star Smiles Foundation, provided free preventative dental care and education for approximately 100 children with Dr. Craig Spodak, DDS.

All-Star Marlins Alex Rodriguez

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.