A strong SEO strategy continues to be one of the main contributors to a growing and successful business. Start-ups and big corporations alike continue to search for the best ways to get their brands to the top of Google searches. However, there’s not a one-size-fits-all answer. Many components shape a good strategy and get users to click throughout a website.
Public relations can have one of the biggest impacts on SEO performance when done correctly. At Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company, we are experts at securing media coverage for brands in a variety of industries. There are other channels that influence the success a company has in searches. Public relations, however, has proven to be one of the most effective.
Below are the top three reasons why an SEO strategy should include public relations.
1. Brand recognition.
The more articles that feature a company, the more familiar potential customers become with the brand. Have you ever heard of the age-old adage about the “Rule of 7?” It’s been said that a prospective customer will see or hear a marketing message seven times before they make any purchases. Therefore, it’s critical to keep public relations campaigns going so that there are more opportunities for the brand to be noticed by potential customers. More recognition will lead to more people Googling the brand. This lets Google know that the company is legitimate and could result in Google boosting the brand’s ranking.
2. Increased performance.
Having a reputable media outlet link to a company’s website can give a huge boost when it comes to SEO performance. This increases clicks to the website. Plus, it shows Google that a website is in demand. According to Quick Sprout, having high-quality backlinks accounts for 30% of an overall page score in Google. It’s getting harder and harder to secure a good backlink, which is why the help from an experienced PR agency like D&Co is so important! We have relationships with the media and are continuously brainstorming unique angles to pitch for each client.
How many times have you came across a company and then Googled them to see if it’s a legitimate/trusted brand? When online articles, newspapers, magazines, TV, and more feature a company, it gains credibility with its audience. Having a good reputation is crucial for bringing in new customers and retaining repeat customers. However, even some of the most reputable companies will have bad experiences with customers who then go online and write bad reviews. If successful media coverage has been secured, the top search results for the company are more likely to be the third-party sites where it has been featured.
When including public relations in an SEO strategy, it’s crucial to make sure that it’s being done correctly so that the best results can be achieved. At Durée & Company, we specialize in public relations and getting our clients featured by reputable media outlets. Contact us today to find out more.
About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.