It’s no secret that utilizing social media is vital in a brand’s overall marketing strategy. However, executing a social media strategy in the most effective way can take a lot of time and resources. With many aspects to consider including content, engagement, visibility, quality and so much more, we’re sharing some of our favorite social media hacks to save time and increase effectiveness.
At Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company, we know that a social media strategy is a key element of building a brand’s online presence. To be most effective, it is important to always keep your specific industry and audience in mind.
If you want to manage your social media like a pro with limited time to spend, look no further. Here are some of the Dynamos favorite social media hacks:
1. Use emojis to increase conversions.
According to a Wordstream study, Tweets that included emojis saw 25% more engagement than those that did not. Brands are using emojis to better connect with their audiences on a human level. There are many emojis to choose from – over 6 billion worldwide – so make sure to utilize an emoji that fits your brand’s style and messaging.
2. Use a period before your tweet that starts with a tag.
Although Twitter no longer requires it, tweets that start with a tag can look like a reply to someone else’s tweet and can get lost in your follower’s feed. In order to ensure visibility of a tweet that begins with an “@” sign, put a period before the tag. By starting the tweet with a period, it ensures that your followers will see the tweet and hopefully engage in the conversation.
3. Edit photos to improve aesthetic.
Instagram is all about stunning images that grab your attention. In order to make your photos stand out in the scroll, use apps such as Adobe Lightroom or Snapseed to make your ordinary photos look professional. A quick lighting adjustment, color enhancement or background removal can ensure your photos are “Insta-ready!” Don’t have time to take new photos? There are plenty of free stock imagery websites to pull from including Unsplash and Pexels.
4. Use social media to build relationships with influencers.
Influencer relations is where public relations and social media interconnect. Use your social media channels to connect with influencers that align with your brand. According to a study by NeoReach, companies that used influencer marketing got a 520% return on investment. At Durée & Company, we can help foster these relationships through InfluenceD&Co, a highly selective process for aligning and matching influencers with a brand’s goals and desired audience.
5. Switch up hashtags to increase visibility.
Utilizing hashtags is a strategic way to improve brand visibility. The more specific the hashtag is, the more relevant your audience will be. Switch up your hashtags to not only fit your brand but also the post itself, this will boost your brand’s visibility in channels it otherwise may not be seen. Take advantage of the many hashtag holidays that are consistently trending. Do not underestimate the power of hashtags, they can lead to increased visibility and higher engagement rates.
6. Use scheduling platforms.
Social media management platforms streamline the way you manage your content by providing a platform for organization and scheduling. For example, Sprout Social allows you to connect Facebook, LinkedIn, Twitter and Instagram pages all in one location. You can schedule multiple posts in advance or post in real-time to reach followers on each platform.
7. Tag other users to boost engagement.
Utilizing the tag feature is a great way to encourage other accounts to engage and interact on your posts. When a user is tagged in a post, they get a notification and are instantly directed to the post making it far more likely for them to engage with it. In addition to engagement, tagging also boosts exposure. By tagging other users on your posts, you can reach a following outside of your own and hopefully gain new followers!
Try these simple social media hacks to save yourself time while boosting your brand’s social media performance. At Durée & Company, we evaluate your company’s social media needs to provide an enormously impactful social media presence. Contact us today to find out more.
About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, cryptocurrency and technology, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
