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How To Use Hashtag Holidays To Promote Your Brand Year-Round

By October 22, 2019February 16th, 2022No Comments
Wine Hashtag Holidays

In addition to traditional holidays, there is a unique hashtag holiday dedicated to everything these days. And, this trend is here to stay, because more holidays are added to the National Day Calendar every day. At Fort Lauderdale and Aspen-based public relations agency Durée & Company, we utilize these national holidays to classify content, make the subject more searchable, expand social media posts’ reach, increase customer engagement and help brands capitalize on trending topics.





Hashtag holidays can help brands speak to their uniqueness. We use the holidays to identify a number of pitching angles throughout the year, allowing us to talk about the brand’s full product offerings. For example, in working with restaurant and hospitality clients, our pitching doesn’t end in May for National Wine Day. We are pitching the topic of wine all year long!







Through our ongoing vetting process of hashtag holidays, we have pulled a list of our favorite wine holiday highlights that allow us to talk about wine year-round.


  • February 18 – National Drink Wine Day
  • March 3 – National Mulled Wine Day
  • April 17 – Malbec World Day
  • May 9 – World Moscato Day
  • May 16 – National Mimosa Day
  • May 21 – National Chardonnay Day (Celebrated on the Thursday before Memorial Day)
  • May 25 – National Drink Wine Day
  • June 13 – National Rosé Day (Celebrated on the second Saturday of June)
  • July 25 – National Wine and Cheese Day
  • August 4 – National White Wine Day
  • September 18 – International Grenache Day (Celebrated on the third Friday of Sept.)
  • October 12 – International Pinotage Day (Celebrated on the second Saturday of Oct.)
  • November 20 – National Zinfandel Day (Celebrated on the third Wednesday of Nov.)
  • December 31 – National Champagne Day

Hashtag holidays offer brands endless ways to create promotions, or special events, to draw attention and business. If you’re looking for an experienced PR agency to help you create a plan to capitalize on hashtag holidays for your brand, call us at our Fort Lauderdale office at 954.723.9350 or Aspen office at 970.452.2195, or email us at






About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relationssocial mediamarketingcontent developmentadvertisingspecial eventsbrandingradio promotions and more. Durée & Company clients include well-known names in businessfashionhospitalitytravelwellness and CBDmarine & yachtart and culturenonprofit organizationslegal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to, visit Durée & Company on Facebook at, Instagram at Twitter at or YouTube at, or call 954-723-9350.

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