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Rising Tide Car Wash Joins “Upstanders,” a Starbucks Original Series Inspiring Positive Change

By September 13, 2016May 23rd, 2018No Comments

starbucks up standers rising tide car washAt South Florida PR firm Durée & Company, we love celebrating the successes of our clients, and this week we have a big one! Our long-standing client, Rising Tide Car Wash, was selected to be featured as one of 10 stories of humanity on “Upstanders,” Starbucks’ first original content series. The series, which aims to inspire Americans to engage in acts of compassion, citizenship and civility, features various stories about ordinary people doing extraordinary things to create positive change in their communities.

Many may not realize that Starbucks is so much more than just coffee. The company’s dedication to the local community prompted it to create this series, and we couldn’t be more thrilled to have Rising Tide chosen as an “Upstander.” With a primary mission to employ adults with autism, Rising Tide, located in Parkland, Florida, has 35 employees and is one of the largest employers of people with autism in the U.S. The business is expanding — it will open a second location in Margate, Florida in the coming months.

John D’Eri, CEO and co-founder of Rising Tide, will be in attendance at an event on Wednesday, Sept. 21 to discuss with john deer rising tide car wash starbucks upstandersStarbucks Executive Producer Rajiv Chandrasekaran how opening a car wash has changed his life and the lives of individuals with autism. Gathering with the local community, the Starbucks location at 3349 West Hillsboro Blvd. in Deerfield Beach, Florida will serve as the setting for this important discussion.

If this opportunity wasn’t exciting enough, Actress & Activist Sharon Stone has generously provided a pre-taped introduction for Rising Tide’s story.

The series is written and produced by Chandrasekaran and Howard Schultz, Starbucks chairman and CEO. It will be distributed via the Starbucks mobile app, and online at Starbucks.com/Upstanders. The series can also be viewed on Starbucks’ in-store digital network, so the next time you’re stopping in for coffee, check out this great series and discover an “Upstander” living in your neighborhood!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!