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Rising Out of the Sand: Sabbia Beach Has Topped Off!

By August 29, 2017May 23rd, 2018No Comments

Sabbia topping offFort Lauderdale PR firm Durée & Company always loves celebrating the success of clients. On August 17, longtime client, Sabbia Beach, the first ultra-luxury “toes-in-the-sand” oceanfront residential development in Pompano Beach in almost a decade, celebrated its topping off by raising a palm tree to the top of the building.

From the sales center grand opening to the construction groundbreaking and, now, the topping off celebration, D&Co is proud to be involved in many aspects of the project from public relations and marketing to advertising and special events. This event was especially exciting because it showed the South Florida community that Sabbia Beach really has arrived in Pompano Beach.

As always, a lot of hard work went on behind-the-scenes in order to make sure the event was a success including top-notch catering, securing musical entertainment and last-minute preparation to take into account weather conditions such as tent rentals. But, our team does not stop there. D&Co secured the attendance of elected city officials including Pompano Beach Mayor Lamar Fisher, Pompano Beach Commissioner Michael Sobel, Broward Commissioner Chip LaMarca and a number of journalists from the media. Also in attendance was Danny Salvatore, principal at Fernbrook Florida, LLLP and president/founder of Fernbrook Homes of Ontario, Canada, and Federico Fernandez, CEO of Grupo Fernandez
— developers of Sabbia Beach.

Be sure to stop by Sabbia Beach’s sales gallery and get front row seats to the action going on across the street where Sabbia is rising out of the sand! Sabbia Beach is now 85 percent sold and delivery is expected less than one year from now. You will find the sales gallery at 723 N. Ocean Blvd., Pompano Beach, 33062.


Sabbia topping off

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!