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National Coffee Day vs. International Coffee Day ― Celebrate Both!

By September 17, 2019September 29th, 2021No Comments
national coffee day

There are not one, but two opportunities to celebrate one of the country’s most consumed beverages. #NationalCoffeeDay is Sept. 29, and #InternationalCoffeeDay is Oct. 1. So ― what to do; which one to celebrate? We at Aspen and Fort Lauderdale-based public relations agency Durée & Company offer a solution: Celebrate both!

Specialty coffee consumption is on the rise and we simply couldn’t ignore these two significant hashtag holidays that celebrate our favorite caffeinated beverage! While coffee has been enjoyed for hundreds of years, it’s interesting to learn how the trends have evolved when it comes to a Cup of Joe.

Percolate on these fun facts:

  • 61% of coffee cups now consumed are considered specialty beverages, according to the National Coffee Association USA (NCA)’s 2019 National Coffee Data Trends (NCDT).
  • Also according to the NCDT, 63% of American adults drink coffee daily (at D&CO’s offices, that percentage is much higher!)
  • Demand for gourmet coffee, including espresso-based beverages and ready-to-drink, is growing, partly because of younger coffee drinkers.
  • A 2018 survey commissioned by the National Coffee Association (NCA) found that 48% of millennials said they had a cup of coffee they consider to be gourmet the day before.
  • According to recent findings by Datassential, 70% of consumers love or like coffee!

Sure, tea for two is a great idea, but how about coffee for two special days! Discover your inner barista on Sept. 29 and Oct. 1 ― or stop by your favorite café.

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, health and wellness, cannabis and psychedelics, art and culture, fashion, nonprofit organizations, cryptocurrency and technology, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!