One part of marketing that has been consistent over the last few years, but has changed quite a bit in strategy is blogging. Blogging is an important element for any business. At Aspen- and Fort Lauderdale-based public relations agency Durée & Company, we know that a solid and consistent blog strategy will entice viewers to keep coming back for more. 80% of internet users interact with both social media sites and blogs, according to HubSpot.
With the rise of social media, many mistakenly assume that blogging is dying. But this couldn’t be further from the truth. With 77% of internet users reading blogs regularly, blogging is still alive and thriving. Here are four reasons why a company’s blog still matters, plus some important benefits to consider:
Boost SEO
When a business optimizes a web page or blog post, companies can make websites more visible to people who are using search engines (like Google) to find a product or service. Indexed website pages or backlinks are among the 200+ factors the Google algorithm considers when ranking a site on its search engine results page. The main purpose of search engines is to provide enhanced content and quality results for users. Actively campaigning on Facebook, Twitter and other social platforms will help increase a business’ rank in search engines.
If a business is ranked high on the first page of search engines like Google, Yahoo and Bing, there is an opportunity to attract more eyes. From there, the odds of having a consumer click on a website are much more likely. How do you increase these odds without spending thousands of dollars per month on ads? Blogging!
Build Credibility
Building trust and credibility on social media with your business brand require commitment and effort. Blogging allows a company to speak on relevant topics within their industry with authority. A blog can speak to a company’s culture and process, plus it works without the noise found on the business’ social platforms. Speaking to industry trends or highlighting relevant news also increases a company’s credibility in the field. Trust and reliability are the fundamentals of building a relationship. An updated website with relevant content gives visitors a full view of who a brand is and supports a lasting relationship with its customers.
Create Content
Looking for additional content to share across various social media platforms such as Twitter, LinkedIn, Facebook or Pinterest? Repurposing blog content is a great way for you to keep a business’ social media presence active without having to constantly create new content.
Using blog posts as part of a brand’s social media content marketing strategy can drive more website visitors to a blog. It’s a great way to tie a company’s social pages and websites together.
Gain Leads and Generate Sales
Blogging is a great way of converting visitors into leads or sales on social media. Before you hit the “publish” button on the next blog post, think about how readers can take the next step. Can learn more about a business, click to shop or slide into a company’s inbox to set up a meeting?
This is only the beginning. If you’re looking to expand a business or brand, consider creating valuable content, consistently. Contact us today about discussing the important metrics to track, and how to ensure you build a successful blog strategy.
About Durée & Company
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
