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Durée & Company Helps Yelpers Unite

By January 8, 2015May 23rd, 2018No Comments
gimme a burger atlantic surf club the alchemist

yelp-logoDo you Yelp? You’d be surprised by how many people do. In the third quarter of 2014, Yelp had an average of 139 million unique visitors monthly, and its diehard reviewers contributed 67 million local reviews.

At Yelp.com, you get can honest, timely feedback on just about anything. People have something to say about their mechanics, drugstores, dentists, attractions and of course, restaurants. Some reviewers take Yelp so seriously that they form whole communities, critiquing businesses close to where they live and work.

Since we’re in the business of generating good word of mouth, the team at South Florida PR firm Durée & Company recognizes the power of Yelp, Yelpers and Yelping (yes, social media has its own vernacular). So, we harnessed that energy to the benefit of three of our clients: Gimme A Burger, QueensFort Capital’s Atlantic Surf Club and Daiza Restaurant Group’s The Alchemist Gastropub & Bar.

We encouraged our clients to participate, by creating local events just for Yelp.com, in an effort to get the Broward/Palm Beach community of reviewers to them some love.

And we’re so thrilled to report that it worked! Our clients placed on Yelp’s top events of 2014 in Fort Lauderdale:Screen Shot 2015-01-08 at 4.05.36 PM

  • Gimme A Burger ranked in the top 3 for Community Manager Yelp Events for its Burger Month @ Gimme A Burger
  • Atlantic Surf Club ranked in the top 3 for Community Manager Yelp Event for Order the Yelp Kickoff @ Atlantic Surf Club
  • The Alchemist Gastropub & Bar was voted the 2nd best Elite Event of 2014 for Yelp Broward/Palm Beach’s Holiday Party @ Alchemist Gastropub. The Yelp Elite is a privileged group of Yelp users who get to attend parties and dinners at new local establishments. One becomes Elite by invitation only, based on the quality of his or her reviews.

Congratulations to our clients and kudos to the Yelp reviewers of Broward and Palm Beach Counties for selecting three of the best restaurants and bars in South Florida. Plus, a big thank you to Blue Arauz, senior community manager at Yelp, for helping us and our clients to orchestrate it all.

If you haven’t used Yelp yet, check it out and join in the creativity. (Fast Company writes about how cool and poetic the reviews have become here.) We hope to see more inspired reviewers chiming in on our clients’ events and offerings in 2015.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!