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Who Says Hurricanes Can’t Be Fun?

By May 28, 2015May 23rd, 2018No Comments
feel the force hurricanes and other hazards

PrintWhile June 1 marks the beginning of hurricane season, it doesn’t mean that this time of year must be all serious preparation of water, batteries and exit strategies … hurricane season can be fun!

On Saturday, May 30, South Florida PR firm Duree & Company client Patricia and Phillip Frost Museum of Science will reveal to visitors the intriguing science behind hurricanes and other powerful weather hazards at its free event “Feel the Force: Hurricanes and Other Hazards” for the entire family.

Plus, science enthusiasts of all ages can enjoy an intimate – yet lively – evening of fascinating hurricane science and predictions with the Museum’s “Science Up Close” event on Thursday, May 28, featuring Dr. Frank Marks, director of NOAA’s Hurricane Research Division. Dr. Marks has flown in and out of the eyes of hurricanes more than 450 times!

2015HurricaneFlyer[1]On May 30, the whole family will be blown away with these exciting activities based on hurricanes and weather:

  • Meeting Owlie, a feathered junior data collector from NOAA’s Young Meteorologist Program, and seeing if they have what it takes to be a meteorologist; provided by PLAN!T NOW
  • Being a TV meteorologist in the Hurricane Broadcast Center; provided by Miami Dade College
  • Interacting with Professor Tinkermeister for a wave of entertainment and exciting weather science; provided by the Florida Division of Emergency Management
  • Meeting and greeting with real Hurricane Hunters and listening to stories about flying through hurricanes
  • Outsmarting the experts in the Wild and Crazy Weather Challenge, including Curt Sommerhoff of Miami-Dade County Emergency Management and Max Mayfield of WPLG Local 10 ABC News
  • Building a house and seeing if it can stand up against Category 5 winds at FIU’s mini Wall of Wind (WOW) exhibit, and then chatting with the wind engineers behind WOW
  • Discovering how the weather works through engaging, hands-on activities with meteorologist Mike Mogil
  • Exploring how forecasts are made, and learning what is expected for this year’s hurricane season at tropical weather briefings with experts from the National Hurricane Center and National Weather Service
  • Learning how to be prepared for any disaster, including hurricane evacuation zones, with Miami-Dade County Emergency Management
  • Becoming part of the story with an interactive, disaster-themed storytime featuring characters from Miami-Dade Public Library
  • Getting ready for summer and hurricane season with rip current, water, and hurricane safety tips

Don’t miss this mind-blowing special event – it will make the entire family view hurricanes in a whole new light!

Saturday, May 30, 2015
11 a.m.–5 p.m.*
*Museum open 10 a.m.–6 p.m.
www.MiamiSci.org

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!