In the business realms – just as in the personal ones – it is important to find your “tribe.” In public relations, PR Boutiques International (PRBI) is a global tribe of boutique PR firms whose principals are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put service first and work directly with clients.
Recently, we at South Florida PR Firm Durée & Company were honored to join the select business organizations that belong to this group, under the locations Fort Lauderdale, Florida and Aspen, Colorado. Our profile and blog can be found among our boutique peers.
From our membership, we hope to gain a greater understanding of how our contemporaries address their issues, whether they’re in Hong Kong or New York. And our team at Durée & Company also hopes to add to the conversation and supportive resources for anyone who wants to learn how we serve our clients in sunny South Florida.
It’s an honor and a joy to belong to an elite, yet welcoming, group of boutique PR firm professionals. These firms are small, but mature, entities, born of a desire to provide personalized, customized service to our clients. We don’t strive to get bigger. We work to get better.