The term “influencer” has become widely popular in the past decade. Influencer marketing plays a role in how a business is viewed by a widespread audience and its consumers. It also impacts relations since it plays a role in how media views a brand, amplifies organic reach, and enhances a brand’s digital presence.
What exactly is influencer marketing? This type of social media marketing involves leveraging endorsements from trusted social media influencers to elevate a brand, draw in new audiences, and increase engagement.
Wondering if influencer marketing pays off? A recent study published in the Harvard Business Review found that a one percent increase in influencer marketing spend resulted in an engagement increase of 0.46 percent. Other data suggests that brands can earn $5.78 for every dollar spent on influencer marketing.
It’s a marketing strategy a brand can’t ignore when building relationships with potential customers. At Durée & Company, we recognize that not all influencer campaigns are the same. We advocate for an approach that prioritizes a brand’s identity and goals.
Here’s how to use influencer relations as part of a brand’s marketing blueprint.
- Create a Winning Strategy
Cookie-cutter approaches simply won’t cut it in the world of influencer marketing. A brand needs to stand out to get noticed. That’s why we take the time to understand a brand inside and out as part of building an engagement-based marketing strategy. From the core values to the target demographic, every aspect of a brand is considered before we develop a plan to create a successful influencer marketing campaign. By aligning influencer partnerships with a brand’s identity, we ensure that every campaign resonates authentically with the brand’s ideal audience.
- Diversify the Impact
Depending on one influencer is like being on only one social media platform—it’s a thing of the past. Collaborating with a range of influencers is a great way to reach various communities within the brand’s target market. It’s wise to include a mix of micro and macro influencers.
Each influencer is known for their unique viewpoints. Partnering with a few influencers to hit the brand’s goals is a smart game plan to help achieve the brand’s overall business objectives.
We’ll do the groundwork to determine which influencers would be great partners to collaborate with across each of the brand’s social media channels.
- Get Noticed
Our goal is always to increase the reach and interaction of a brand in the best light possible. Whether it’s a social media takeover or brand unboxing, we customize influencer initiatives to align with the brand’s overall goal.
Fresh influencer marketing strategies that can make a splash include:
- Have a beauty influencer who does makeup tutorials take over the brand’s Instagram or TikTok account and use brand products as part of a lesson
- Invite an influencer to the business’s hotel or destination, having them do videos and wear products with the brand’s logo on them. (It worked when Cristiano Ronaldo and his partner Georgina Rodriguez visited the Red Sea recently wearing Red Sea hats and took videos and photos.)
- Host an influencer party at a real estate property to create awareness about a brand and projects.
- Partner with a food influencer. Have them post an unboxing video with the brand’s food and demonstrate how to cook with it.
- Give products away. Have a fitness influencer create a workout video while wearing the brand’s workout pants and having them host a giveaway when followers comment, share, and tag the brand.
- Match Influencers to The Brand
Partnering with the right influencers is an art. That’s why we’re here to facilitate influencer collaborations. Our agency takes time to research every influencer to make sure that they seamlessly resonate with the brand’s goals, audience, and objectives for each social media platform. Utilizing quality influencers will go a long way to drawing the right audiences to the brand’s website. From reviewing partnerships to assessing conflicts of interest, we leave no stone unturned in the search for the ideal match for a brand.
- Look Beyond Metrics
While engagement and impressions hold significance in influencer marketing partnerships, we also dive deep into the impact of influencer collaborations. From analyzing brand perception to enhancing customer involvement, at Durée & Company we provide deep insights into the advantages and nuances of our campaigns. We can help a brand navigate the influencer relationship, build lasting partnerships, facilitate creator discovery, and stay on top of the latest social media trends.
At Durée & Company, we offer creative, customized social media marketing and relations plans that reach audiences, create buzz, and drive results. Contact us today to get started.
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR.
