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121 Marina Sales Center Debuts at Ocean Reef Club®!

By March 31, 2016May 23rd, 2018No Comments

20160323_121_Marina_043At Durée & Company, we are passionate about real estate and offer our clients a full range of real estate public relations and marketing services. From project inception to delivery of the finished project, we serve as a partner to our clients every step of the way. Sales center openings are no exception, and a successful project launch is the result of a carefully planned and executed public relations and marketing strategy.

Recently, we were honored to debut a customized sales center, this time for our clients 121 Marina at Ocean Reef Club® in Key Largo, Florida, and Blue Jay Capital in Key Biscayne, Florida. Complete with décor and finishes, the sales center welcomed guests who felt as if they were walking into a real unit. As the first condominium development project within the Ocean Reef Club® community in nearly 20 years, it was imperative to make a positive first impression. 12670680_214832758880961_5115455137556624017_n[2]From a custom-produced video to a flawless, glossy brochure to plush, branded beach towels, no promotional product was overlooked. A series of targeted, pre-opening VIP events invited guests to experience life at 121 Marina firsthand. To enhance that experience, guests walked away with a customized USB in hand, featuring marketing materials coordinated by Durée & Company.

121 Marina features 29 waterfront residences with direct marina access. Contemporary design and luxurious outdoor living accommodations offer privacy and ease of living. Top-of-the-line appliances, smart home technology and private terraces with stunning views round out a robust list of property features. A number of amenities, including a private pool with cabanas and a personalized concierge service, provide a new level of luxury for residents to share with their family and friends for generations to come.

20160323_121_Marina_051And while the 121 Marina sales center grand opening was an enormous success, this is just the beginning! At Durée & Company, our work continues with our real estate clients throughout all of their real estate milestones including, groundbreaking, financing, sales successes, topping off, and much, much more. We put our expertise to work in creating unique and compelling stories for our clients’ success!

 

 

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!