Location, location, location just doesn’t cut it anymore in garnering interest in your real estate listings. Not only do social media and the Internet play…
Prakas & Co., a full-service premier concierge restaurant brokerage firm, has brought two high-profile deals ― Meat Market and Copperfish Kitchen ― to midtown Boca…
At Aspen and Fort Lauderdale PR Agency Durée & Company, we have worked with some of the most reputable general contractors and construction management firms…
Renowned Boca Raton-based real estate development company SobelCo, one of South Florida’s largest developers for over 60 years, celebrated the topping off of 321 at…
New construction is booming in South Florida, Aspen and throughout many other parts of the country. While creating a superior residential or commercial development is…
Social media influencers: social media users who have a massive social reach, giving them the power to persuade others due to their specific industry credibility.…
Five Things That Need to be in Your Resume or Cover Letter
To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:
1. What you love to do and why.
In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.
What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.
2. Something you did that changed something or someone else.
If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?
We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.
3. Anything you created.
Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.
Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.
4. An indication of why you belong here.
At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.
5. Correctly spelled words – all of them.
Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.
So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!