Durée Ross, president and founder of Durée & Company, a Fort Lauderdale and Aspen full-service public relations and marketing firm, is proud to announce the promotion of Abbie Lipton to vice president.
Lipton first joined Durée & Company in November 2017 as a senior account executive and was promoted to account manager in February 2019 and later to account director. In her current role as vice president, she oversees client strategy, media relations and team leadership across a broad range of industries, including lifestyle, hospitality, health and wellness, cannabis, consumer packaged goods, and nonprofit.
Bringing more than 15 years of public relations experience working with some of the most recognizable brands and celebrities, both in-house and at agencies, Lipton has spent more than eight years building Durée & Company’s client roster and media presence. She has earned a reputation for crafting and delivering client messages that resonate with media at the highest levels, securing placements in leading regional and national outlets, including The TODAY Show, CNN, The Wall Street Journal, FOX Business, The New York Times, Forbes, Cosmopolitan, Reader’s Digest, Vogue, Robb Report, E! News, Inc. Magazine, among others
Her contributions to the industry have not gone unnoticed. In 2022, the Miami New Times named Lipton “Best Flack,” recognizing her tailored pitches, trusted relationships with journalists and thorough research approach. She has also been honored by South Florida Business & Wealth Magazine as an Up & Comers award recipient.
A Fort Lauderdale native whose family roots in the area date to the early 1900s, Lipton holds a Bachelor of Arts in communication from Florida State University in Tallahassee, Florida. While at FSU, she was a member of Zeta Tau Alpha Sorority and Phi Theta Kappa Honor Society. Outside the office, she enjoys spending time with family and friends, traveling, practicing yoga, exploring new restaurants, going to the beach and concerts, and cheering on the Miami Dolphins and FSU Seminoles.
“Abbie has been an integral part of Durée & Company’s growth and success for over eight years,” said Ross. “Her strategic thinking, media expertise and genuine dedication to her clients make her the ideal person to step into this leadership role. This promotion is a true reflection of everything she brings to our team every single day.”
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of PR Boutiques International™ (PRBI), a global network of nearly 40 independent, owner-led public relations agencies spanning five continents. In 2025, the agency was named Fort Lauderdale Magazine’s Best PR Agency for the third consecutive year, and its founder, Durée Ross, was recognized as a “Media Industry Champion” at PRNEWS’ Top Women Awards. To learn more, call 954-723-9350; go to dureeandcompany.com;cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter,YouTube and LinkedIn at @DureeCoPR.
