After a successful unveiling in 2021, Eat Me Guilt Free, a health-focused line of bread, brownies, snacks and tortilla wraps, is announcing its 2022 “You Glow Girl” grant program on Feb. 13, ahead of National Entrepreneurship Week (Feb. 12-19). This is the second year for the grant, supporting Eat Me Guilt Free CEO and founder Cristie Besu’s commitment to empowering female founders like herself to glow and grow, both professionally and personally.
Eat Me Guilt Free is baking up more than just brownies in the kitchen — Besu is curating a female empowerment community, bringing together women entrepreneurs and leaders who will uplift one another and continually rewrite the traditional business narrative. She invites all “glow-getters” to apply for the grant for a chance to level up their business in 2022.
The grant’s debut in 2021 resulted in more than 320 radiant applicants, spanning several industries including food and beverage, skincare and cosmetics, health and fitness, education, technology and software, marketing, fine art, and hospitality. After a comprehensive review process, BagValet founder Amanda Sheridan was crowned the winner. Her entrepreneurial spirit, savvy business plan and “boss babe” mentality captured the attention of Besu. BagValet assists travelers in bridging the gap between lodging accommodations and flight times by providing daily luggage storage with the convenience of door-to-door service.
This year Eat Me Guilt Free is hoping to reach even more women by making it easier to apply. Aspiring women can apply for the 2022 “You Glow Girl” grant by uploading a 30-60 second video to https://www.eatmeguiltfree.com/pages/youglowgirl by July 1, 2022. After an initial review process, 25 semi-finalists will be selected and invited to submit a video submission by July 25. Then, on Aug. 1, ten finalists will be announced and will participate in virtual interviews with Besu and a panel of business experts. The grant winner will be announced on Aug. 19.
The 2022 “You Glow Girl” grant winner will receive $10,000 to help her business flourish and a one-year supply of Eat Me Guilt Free products to stay fueled. New for 2022, the winner will receive access to a mind, body, spirit virtual suite including a monthly check-in with mental health professional Gabriela Reyes, MFT of @mindful.gee; a ClassPass subscription; and a Calm or Headspace subscription to practice mindfulness. The winner will also be awarded a two-part immersive coaching and mentorship experience with Besu including a two-day retreat to Miami, FL to Eat Me Guilt Free’s headquarters to focus on strategic planning and goal-setting as well as opportunities to meet with other experts in Besu’s network. Part two will include a visit from Besu to the winner’s headquarters for extensive one-on-one coaching specific to the winner’s business.
“After a successful debut in 2021, we are excited to launch the 2022 ‘You Glow Girl’ grant,” said Besu. “Supporting female entrepreneurs is a true passion of mine. We started the grant program to bring to life the true purpose of empowerment, as well as to provide the guidance and resources necessary for female entrepreneurs to live out their business dreams. The responsibility is on us as female business owners to take measurable actions to lift up other women walking the path of entrepreneurship.”
As a registered nurse and certified sports nutritionist-turned mompreneur who began baking Eat Me Guilt Free treats straight from her own kitchen in 2013, Besu knows that when it comes to female entrepreneurship, the struggle can be real. Besu relied solely on her own personal financial savings, her drive and hustle, and a loyal clientele to launch Eat Me Guilt Free. She made significant sacrifices to launch her brand and has firsthand experience of the hardships and barriers limiting female entrepreneurs from succeeding. Besu recognized that there were many crucial points in her journey as a female entrepreneur where she could have used guidance and a financial boost. It was then that she realized she wanted to help other female entrepreneurs with the very things she needed help with.
Eat Me Guilt Free now boasts a team of highly skilled artisan bakers, and the product line’s baked goods offer a protein-packed, low-carbohydrate ratio, making them a healthier alternative to traditional snacks. The brand never sacrifices taste or texture when creating original recipes — and fills a gap in the market with its health-conscious alternatives to sweets that fitness/wellness enthusiasts can feel good about putting into their bodies.
Today Besu’s guilt-free and protein-packed brownies, bread, baguettes and tortilla wraps are available for purchase at more than 7,500 independent retailers nationwide, GNC, The Vitamin Shoppe, as well as through Amazon.com, Walmart.com and EatMeGuiltFree.com.
For more information, or to apply for the “You Glow Girl” grant, please visit https://www.eatmeguiltfree.com/pages/youglowgirl.
About Eat Me Guilt Free
Eat Me Guilt Free was founded by Registered Nurse and Certified Sports Nutritionist Cristie Besu in Miami, FL in 2013. What began as a passion project soon turned into a small business for the Cuban-American mom-of-three, as she discovered the importance and satisfaction protein-packed and better-for-you foods provided to others. Eat Me Guilt Free, which sources ingredients primarily from Europe for higher quality food standards, offers healthy solutions for those who strive to live a healthy and active lifestyle. Besu never sacrifices taste and texture when creating original recipes, hand-crafted by artisan bakers in small batches in order to ensure optimal freshness. The brand also uses Modified Atmosphere Packaging in select products to exclude unnecessary preservatives. Eat Me Guilt Free’s product line of bread, brownies, snacks and tortilla wraps offers an unprecedented protein-to-carbohydrate ratio, making them a high-protein, low-carb alternative to traditional snacks and foods. Eat Me Guilt Free fills a gap in the market for an alternative to sweets that people can feel good about putting into their bodies. Available on https://www.eatmeguiltfree.com/, Amazon, The Vitamin Shoppe and GNC, Eat Me Guilt Free also offers an exclusive subscription. Eat Me Guilt Free is recognized by the Women’s Business Enterprise National Council.
In 2021, Eat Me Guilt Free launched its “Free Delicious” campaign embodying the brand’s core belief that freedom should not have limitations. The main message of the “Free Delicious” campaign is that eating better-for-you foods that taste good is a choice consumers should make for themselves. For decades, food companies dictated what delicious was by adding addictive ingredients to products to make them taste good. With its Free Delicious campaign, Eat Me Guilt Free is redefining delicious and surrounding it with better nutrition fact ratios, less sugar, no preservatives and no GMOs.