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Anchoring a Brand: Boat Puns to Boost Maritime Marketing

By October 24, 2023No Comments

Anchored in Fort Lauderdale, the “yachting capital of the world,” Durée & Company is at the helm of PR for the yachting and maritime industries. Navigating the waves of events such as the Fort Lauderdale International Boat Show, the Miami International Boat Show and the Palm Beach International Boat Show, we’re not just in the vicinity of the action – we’re in the thick of it. And as with any industry, injecting humor, creativity and relatability into branding and strategic public relations, social media and marketing can set a business apart in a sea of competitors.

With over two decades of charting successful courses for our maritime clients, we at Fort Lauderdale- and Aspen-based public relations firm Durée & Company, Inc. compiled a treasure trove of nautical boat puns that can help a brand “knot” only create memorable branding but also “sail” smoothly through the waters of PR, social media and marketing. Here they are:

 

Yacht do you want?

I have very Pacific taste

How a-boat it?

Knot too shabby

It’s a-boat time!

I’m all a-boat loving you

Don’t get tied down by pier pressure

Water you doing today?

Seas-ing the day

It’s always ferry fun with us around

Yacht to be kidding

How a-boat that

Anchors away

I’m feeling nauti

Knot bad at all

Canoe believe it

Row-mantic sunsets

It’s a-boat time

Sea you later

Shore thing

Sail-ebration time

Oh ship!

Dock and roll

Buoy that was fun

Don’t be salty

Waves hello

Whatever floats your boat

Stop pier pressure

On a tight ship

Nauti-cal but nice

Boat-iful memories

Making waves

Dock-tales

Feeling ferry good

Avoiding pier group pressure

Seas the day

Knot working today

Steer clear

Getting ship faced

Pier-less beauty

Mast-erpiece

Fishing for compliments

In deep ship

Sail-ebrate good times

Let minnow if you’re coming

Drop it like its yacht

All hands on deck-ade

Rowed trip

Oar you kidding me

Dock and awe

Don’t rock the boat

At sea-level

All aboard the struggle boat

Boat-load of fun

Set sail and soar

Anchor-age is just a number

Sail-blazing

Stay ship shape

Sea-zing opportunities

Water you thinking

Keep things on an even keel

Riding the current trends

Tidal wave of excitement

Overboard with ideas

Rudder than ever

Helm-ing the way

Stern approach to quality

Bow down to the experts

All about that bass and boats

Life’s better on a boat

Moored to perfection

Sailing smooth

Beyond the sea-ling

Water-tight plans

Anchoring expectations

Cruising through challenges

Charting the course

Hull of a time

In ship-shape condition

Keep calm and stay afloat

Wake and sail

Port of call for excellence

Knot too complicated

Decked out in style

A starboard story

Cast away your worries

Moor often than not

First mate in quality

Going full-throttle

Keel-ing over with laughter

Full steam ahead

A boat-load of opportunities

Propelling forward

Sails and tales

Surfing the sea-nario

Buoyant budgets

Harbor-ing the best

Tug at your heartstrings

Flipping over the fleet

Rowing in the right direction

Hull-o to new horizons

Paddle your own canoe

Batten down the hatches

Time to coast along

Land ahoy

Current situation: Sailing

Wave goodbye to worries

 

While the aesthetics and features of a boat are essential, the story and ethos of the brand are what often anchors a buyer’s decision. And what better way to make a brand’s narrative more relatable than with some light-hearted nautical puns?

At Durée & Company, we dive deep into what makes a maritime brand unique. Beyond just the features of a yacht or boat, we focus on the story of the brand, the promise and the experience. But as we weave these narratives, we also know the power of a good pun to capture attention and remain memorable in the minds of a brand’s clientele.

Whether a brand is introducing a luxury yacht line, announcing an event at a boat show or engaging with its audience on social media, our curated list of nautical puns will ensure the brand’s message not only gets across but also leaves a smile on the face of the right audience. Let’s make waves together in the maritime industry. Contact us to learn more about our services in the Marine & Yacht industry.

 

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include real estate, nonprofit, hospitality, business, lifestyle, health and wellness, legal, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is the proud recipient of four notable 2023 awards: Bulldog PR Bronze Level for “Best Crisis Management,” Cannabis Marketing Association Seven Award for “Best Use of PR,” Fort Lauderdale magazine “Best of Fort Lauderdale Top PR Agency” and PR News’ People of the Year Award. Durée & Company is a member of PR Boutiques International™ (PRBI), an elite organization of global public relations professionals. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X (formerly known as Twitter), YouTube and LinkedIn at @DureeCoPR

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!