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Calling All Cannabis Supporters: Cresco Wants Your Help Adding Cannabis Emojis

Move over 🥦 Broccoli and 🔥 Fire emojis—Cresco Cannabis, one of the largest, bestselling cannabis brands ranked by BDSA, today has launched an online petition calling for three cannabis-themed emojis to be added to phone keyboards. The petition, which is part of the cannabis brand’s 420 cannabis holiday celebration, urges marijuana patients, consumers, advocates and enthusiasts to sign and share it at www.crescocannabis.com.

Current emojis just don’t cut it when people are texting about cannabis. With 93% of the U.S. population having access to legal cannabis and 71% of Americans saying texts are incomplete without emojis in a survey, our phone keyboards need to grow with the times and is the reason for Cresco Cannabis creating a Change.org petition calling for the addition of weed emojis.

“As a community, we are fed up with using broccoli and tree emojis to talk about cannabis in texting,” said Dana Mason, Vice President of Brand & Commercial Marketing at Cresco Labs, one of the largest vertically integrated multistate cannabis operators in the U.S. “As an industry-leading cannabis brand, Cresco is deeply engaged in its mission to normalize responsible cannabis use and believes that consumers should have the right tools to voice their experiences. With cannabis acceptance at an all-time high, it’s time to make our voices heard and demand better representation for emojis that will allow us to fully express ourselves and celebrate all the benefits that this amazing plant has to offer.”

Cresco Cannabis plans to share the broad-reaching support for this petition with Apple and Google after July 10th, also known as 710 (“OIL” referring to THC oil)—the second largest marijuana holiday—with the hope that they will add emojis in their next keyboard update.

About Cresco Cannabis

A brand for cannabis lovers by cannabis lovers. The flagship cannabis brand within Cresco Labs’ portfolio, Cresco Cannabis is leveraging its decades-long expertise across cultivation and extraction to produce premium flower, vapes and concentrates that deliver high quality, reliable, consistent experiences, every single time. Named a topselling cannabis brand for 2022 by BDSA, Cresco Cannabis offers a best-in-class strain portfolio that is available in numerous states and retail locations. For more information, visitwww.crescocannabis.com. Follow Cresco Cannabis on Instagram at @Crescoofficial.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!