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Elevating the Construction and Real Estate Industries: How Durée & Company’s PR and Marketing Services Build Success

By August 13, 2024No Comments

Building a business in the construction and real estate industries takes more than high-quality materials and skilled workers. Laying a solid foundation is essential—not just for buildings, but for overall brand success. At Durée & Company, we build strong brands that stand the test of time. With decades of experience in these industries, we deliver white-glove PR and marketing services tailored specifically for businesses in the construction and real estate sectors, ensuring they achieve the visibility and growth they desire.

Understanding the Industry Landscape

There are a multitude of challenges businesses face in the construction and real estate industries, and we’re not just talking about securing permits and the rising cost of materials. Business owners also face intense competition, frequent regulatory changes, labor shortages, and safety issues, all of which can lead to potential project delays. These can result in monetary costs and a compromised reputation.

Navigating these challenges requires a strategic PR and marketing approach. That’s where hiring a professional team well-versed in these skills will go a long way.

Here are some reasons why businesses in the construction and real estate industries should enlist the help of PR professionals.

Discover the Importance of PR in Industry Branding

The right agency knows how to boost a brand’s visibility, help it stand out amongst competitors, and get recognized for its innovations.

Builds an Excellent Brand Image 

A strong reputation is essential for businesses in the construction and real estate industries. Durée & Company’s PR services help communicate the brand’s commitment to quality, safety, reliability, integrity, and innovation, building trust with clients and stakeholders. Two noteworthy areas in which we shine: crisis management and community relations.

In the event of a crisis, having a robust crisis management plan is vital. Seasoned professionals who’ve seen and heard it all before help navigate challenging situations with ease, maintain credibility, and emerge stronger.

A good public relations agency also knows how to build positive community relations, which are essential for securing project approvals and local support. Durée & Company’s pros engage with the community to foster goodwill and support for building projects.

Adopts Marketing Strategies Tailored to the Industries

This is what a full-service agency can do for professionals and brands in construction and real estate:

  • Crafts a unique brand identity: Public relations professionals help businesses craft a unique brand identity that sets them apart from competitors, highlighting their strengths and unique selling points. They ensure the company’s branding is cohesive from the website to mailers, to social media, brochures, and more.
  • Kick-starts content marketing projects: At Durée & Company, our content marketing strategies showcase expertise through compelling stories about the building projects, innovations, and successes, positioning the brand or professional as an industry leader. This can be done as a blog on the company’s site or storytelling through social media. Make sure the agency hired also knows how to make sense of analytics and digital content performance.
  • Drives digital marketing initiatives: Hire an agency that promises to leverage digital channels to reach the brand’s target audience effectively. The SEO, social media, and email marketing campaigns should drive engagement and generate qualified sales leads for the brand. Work with professionals who understand social media advertising, influencer marketing, and stay on top of the latest social media trends—so the company’s executives can focus on other priorities.

Applies for Industry Awards: The Secret Sauce of Recognition

In the construction and real estate industries, awards, accolades, and milestones are a great way to be recognized for excellence in the community, in addition to quality workmanship, and significant contributions to the field.

Winning an industry award or accolade can greatly enhance a business’s reputation and visibility when leveraged properly. Clients and stakeholders want assurance that a company is qualified and credible—industry awards serve as a powerful testament to expertise and success.

Sharing these achievements through the right channels with the help of a PR agency boosts brand awareness while also allowing clients to connect with the dedicated professionals behind the brand. Award recognition may even boost morale amongst employees and aid in recruiting efforts for bringing new talent on board.

Experienced professionals at a full-service public relations agency like Durée & Company can facilitate the process. We research relevant industry awards, identifying every opportunity that aligns with company strengths.

Our team fills out nominations and handles all of the paperwork to ensure the brand has the best chance of receiving recognition. Then, we leverage these accolades to enhance reputation and brand awareness through our fine-tuned publicity measures.

Facilitates Strategic Planning for Every Stage of a Project

Observe how an award-winning agency takes care of details for a construction client:

  • Pre-Construction Phase: Before construction begins, Durée & Company generates buzz and helps secure permits by engaging positively with the community. This ensures a smooth start to the projects. Fostering positive community engagement helps build excitement and enthusiasm for the project.
  • Construction Phase: During construction, we maintain transparency with regular updates to stakeholders, keeping everyone informed and aligned with the project’s progress. This allows the construction company to stay focused on the work that only they can do and deliver what they do best.
  • Post-Construction Phase: After project completion, Durée & Company encourages the company to celebrate milestones and then promotes the finished project to media and the community. This helps attract future business and showcases the brand’s achievements.

Emerging trends such as sustainable building practices, smart technology integration, and urban development present unique opportunities for businesses to lead and innovate. As a company incorporates these into their projects, they should be working with public relations professionals who know how to weave these noteworthy elements into stories the media will want to report on.

The Durée & Company Difference is Seen and Felt

The team at Durée & Company brings extensive experience in construction and real estate PR and marketing across various markets, providing insights and strategies that deliver results. Since D&Co understands the industry landscape well, we employ innovative strategies and cutting-edge tools to ensure the brand stands out and achieves its goals. Our team utilizes innovative strategies and tools to exceed clients’ expectations and build the best image possible for them in the community and media.

At Durée & Company, priority is given to understanding and meeting each client’s unique needs, ensuring strategies align with their goals. A brand’s marketing and publicity should receive as much professionalism as they put into their craft. Contact the professionals at Durée & Company at 954-723-9350 (Fort Lauderdale), 970-452-2195 (Aspen), or send an email to info@dureeandcompany.com to learn more about our services.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR.

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

  1. Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.

 

  1. Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

 

Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

  1. Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328

 

  1. Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!