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Making Sense with Metrics: Analyzing Digital Content Performance

By February 27, 2024No Comments

In today’s digital era, it is important to measure the effectiveness of the content a brand is putting out there. At Fort Lauderdale- and Aspen-based public relations agency Durée & Company, we heavily rely on tools to gain insight into our performance and closely monitor how our PR, social media and blogs resonate with our target audiences.

Why share content if no one’s going to see it? That’s where checking stats come in handy. By taking a look at what people are actually viewing, a business can figure out where to focus its attention.

Google Analytics: A Deep Dive into Website Insights

Google Analytics tracks the number of visitors to a website, what people are looking at and what pages they are navigating away from. Google Analytics is also great for tracking referral sources. This means that if a company is running ads, they can monitor their effectiveness and how individuals are finding them. This information is crucial for businesses as it helps them grasp how to improve a brand’s attractiveness to its target audience, as well as how well a campaign is performing and if it needs to be tweaked or changed.

Social Media: Identifying What Truly Engages Followers

When it comes to social media, likes, shares, impressions, engagements, comments and the number of new followers are our go-to metrics to see if a business is on the right track. Whether it’s identifying the hashtags for visibility or determining the optimal posting times for engagement, this data empowers us to fine-tune our strategies and keep our content fresh and appealing. By monitoring social media statistics, we can quickly adapt to our audiences’ preferences and enable us to create content that truly engages viewers. Read more here about four valuable social media metrics a brand should be assessing.

Public Relations: Maximizing Impact for Visibility

When it comes to public relations, metrics are just as important. At Durée & Company, we don’t just guess where to focus our efforts; we use tools like Statshow, Critical Mention, SimilarWeb and others to get solid numbers on impressions and the value of the publicity our team is generating. These third-party sources give us statistics on where the majority of eyes are, allowing us to report back to our clients with confidence. By understanding which platforms and publications are getting the most visibility, our team can tailor our PR strategies to ensure we’re catching attention in the right places. This analytical approach ensures that we are strategic in promoting our clients rather than simply broadcasting messages without direction.

At Durée & Company, we don’t simply put out content haphazardly and hope for the best. We approach it strategically. By leveraging metrics and analytics tools, we are able to:

  1. Gain an understanding of a brand’s audience for a deeper look into what they enjoy and how they engage.
  2. Enhance the brand’s content strategy by sharing what the audience loves while reducing what doesn’t resonate.
  3. Maximize our return on investment by focusing on what works.
  4. Remain in tune with trends.

We strongly believe in making decisions based on data. Our team has the expertise to boost a brand’s digital presence and align the overall strategy with the brand’s goals. Curious about transforming those metrics into strategies? Contact us today.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include real estate, nonprofit, hospitality, business, lifestyle, health and wellness, legal, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is the proud recipient of four notable 2023 awards: Bulldog PR Bronze Level for “Best Crisis Management,” Cannabis Marketing Association Seven Award for “Best Use of PR,” Fort Lauderdale magazine “Best of Fort Lauderdale Top PR Agency” and PR News’ People of the Year Award. Durée & Company is a member of PR Boutiques International™ (PRBI), an elite organization of global public relations professionals. To learn more, call 954-723-9350; go to; or Join the social conversation and follow Durée & Company on FacebookInstagramX (Formerly Twitter)YouTube and LinkedIn at @DureeCoPR.

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