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The Art and Strategy Behind Corporate Gifting at Durée & Company

By November 19, 2024No Comments

Corporate gifting is a powerful way to leave a lasting impression, demonstrate a brand’s values, and build stronger connections. At Durée & Company, the focus goes beyond simply giving; it involves a strategic and thoughtful approach that showcases the unique identity of a business. From carefully chosen ribbons and exquisite packaging to seamless delivery and impactful branding, every detail is managed with precision. Our expert team handles every aspect, so you can focus on building relationships.

Our Process: Precision and Expertise

  1. In-Depth Consultation
    • The corporate gifting and promo item process begins with understanding a brand’s goals, target recipients, budget, and specific needs. We work to create personalized and memorable gift solutions that reflect a brand’s essence, from real estate client appreciation to referral gifts.
    • By identifying the purpose and intention behind each gift, whether celebrating a milestone or recognizing key clients, we elevate brand values through a tailored approach.
  2. Expert Research and Sourcing
    • Our dedicated team sources premium-quality, unique items from trusted vendors and exclusive partners, ensuring every gift makes a statement. This research keeps our clients at the forefront of trends and opportunities.
  3. Specialty Gift Selections
    • Our corporate gifting strategy is tailored to reflect the unique needs and identities of various industries, ensuring memorable and meaningful connections.
      1. Real Estate Clients: High-end gifts designed to commemorate significant moments, such as closing ceremonies and exclusive events, enhancing the personal touch that sets a brand apart.
      2. Tech Enthusiasts: Custom, cutting-edge technology solutions that keep brands top-of-mind in the fast-paced digital landscape.
      3. Gourmet Experiences: Sophisticated gift offerings that bring luxury flavors and curated culinary moments to life, perfect for leaving a lasting impression.
      4. Professional Networking: Thoughtfully crafted gifts that communicate professionalism and refinement, aligning with business development and appreciation goals.
      5. Travel and Luxury Lifestyle: Premium accessories and travel essentials tailored for executive clients and luxury travelers, reflecting high standards and elegance.
      6. Active Lifestyles: Gift options that resonate with sporting enthusiasts, reinforcing a brand’s engagement with leisure and performance activities.
      7. Home and Lifestyle: Carefully selected items that bring elegance and sophistication into personal spaces, reinforcing lasting connections and brand presence.
  4. Customization and Personalization
    • Every gift can be customized with a brand’s logo, monogramming, and personalized messages, making recipients feel truly valued. Options extend from fine leather embossing to sophisticated packaging design, delivering a memorable experience.
    • Our team ensures the personalization aligns with the overall brand and resonates with the intended audience. For instance, a luxury watch with discreet engraving for a milestone celebration can leave a lasting mark.
  5. Impeccable Presentation and Quality Assurance
    • Attention to detail doesn’t end with the gift. From the choice of premium wrapping materials to meticulous quality checks, every gift is crafted to enhance the recipient’s experience. The final presentation speaks volumes about the brand’s commitment to excellence.
  6. Cost-Efficient, Quality Solutions
    • Durée & Company is committed to offering cost-effective solutions without compromising on quality. By leveraging partnerships with suppliers, discounted rates for premium gifts are extended to our clients.
    • Even with budget considerations, the focus remains on creating memorable moments through gifts that are beautifully crafted and useful.
  7. Quality Assurance and Impeccable Presentation
    • Attention to detail extends to the final presentation, with carefully crafted packaging, premium wrapping materials, and meticulous quality checks. Each gift delivered reflects the excellence expected of a premium brand, enhancing the recipient’s experience.
  8. Seamless Delivery and Tracking
    • Logistics and delivery management make sure gifts arrive on time and in perfect condition, wherever they need to go. Real-time tracking provides peace of mind and ensures a seamless gifting experience.

Stay Ahead with Trends in Promotional Items

Staying ahead of cultural shifts is just as important in gifting as it is in messaging. At Durée & Company, promotional gifts are curated not just for impact, but also to stay in tune with today’s trends. While “swag” once dominated the vocabulary, modern terms such as “drip” are gaining traction, particularly among younger audiences, and can signify stylish, unique, high-end branded gifts. “Drip” represents a sense of elevated style and premium appeal, making it the perfect term for gifts that stand out. Other terms, including “merch” for desirable branded items, “gear” for practical goods, or even “loot” for playful, collectible items, keep the language relevant and engaging. Incorporating such language into gifting strategies ensures every impression is contemporary and resonates with diverse audiences.

Corporate gifting extends beyond the holiday season and serves as a powerful tool for nurturing referral business, expressing appreciation, and building lasting connections year-round. At Durée & Company, we craft tailored gifting solutions that reflect a brand’s values, creating meaningful touchpoints to strengthen professional relationships, foster loyalty, and keep a business top-of-mind with valued partners and clients.

A brand’s gifting strategy is an extension of its identity and a key component of relationship building. Durée & Company’s team of experts handles every detail, from sourcing and customization to seamless delivery. For businesses seeking to make a lasting impact, contact us today for tailored gifting solutions that align with any brand and create lasting connections.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders, and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI) and The Cannabis Marketing Association, and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR

 

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

  1. Agreement to Rules. By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules. Entrant represents and warrants that they meet the eligibility requirements. In addition, Entrant agrees to accept the decisions of Durée & Company as final and binding as it relates to the content of this Contest.

  

  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

  1. Rights Granted by You: By entering this Contest, the Entrant understands and agrees that Durée & Company, anyone acting on behalf of Durée & Company, and Durée & Company’s licensees, successors, and assigns, have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the world, without limitation, the Entrant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent.

 

  1. Terms & Conditions: Durée & Company reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond Durée & Company’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, Durée & Company may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Durée & Company. Durée & Company reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

 

Durée & Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such attempt be made, Durée & Company reserves the right to seek damages to the fullest extent permitted by law.

 

  1. Disqualification. If an Entrant is found ineligible, or if he/she does not comply with the Official Rules, then such Entrant will be disqualified. If a prize, prize documentation, or prize notification is returned as undeliverable or unclaimed, this will result in disqualification. In the event an Entrant is deemed ineligible or disqualified for any reason, then an alternate potential winner will be selected.

 

  1. Disputes. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND FLORIDA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Minnesota having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Entrant further waives all rights to have damages multiplied or increased.

 

  1. Winner(s) will be announced by March 20, 2020.

 

  1. Sponsor. The Sponsor of the Contest is Durée & Company, Inc. 10620 Griffin Road, Suite 208, Fort Lauderdale, FL 33328

 

  1. Social Media. The Contest hosted by Durée & Company is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, or Instagram.

Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!