Digital presentations have become one of the most indispensable tools for any company, whether they’re used for internal or external communication. And while some PowerPoints have a bad rap for being boring, here at Aspen and Fort Lauderdale-based public relations agency Durée & Company, we continue to research the best ways to effectively communicate a brand’s message while keeping the presentation style engaging. Presentations serve as a visual representation of your brand, amplify your message and tell your audience that you’ve come prepared. Understanding that a good presentation can serve as an expanded “elevator speech” for your company, we create content that pulls from existing brand messaging and correlates with other communication channels including social media, newsletters and website copy.
So, what’s our recipe for serving up a strong presentation? Here are our top tips:
- Branding, branding, branding! Before starting your presentation, take a look at your brand guidelines to make sure you are using the font style and color that you use on your marketing materials. When people see your presentation, website, email signature, eblast, etc., they should be able to recognize that it’s you without necessarily having your name or logo on it. The key here is to always be consistent and make sure content matches what is shared in newsletters, social media, etc.
- Imagery. People are more likely to fully digest the information if it is visually appealing. The people you are presenting to have most likely seen a number of presentations in the past – make yours enticing and show that you know what you’re doing! High quality images and graphics, as well as embedded videos, always garner more eyeballs.
- Simplicity. Limit the amount of text on a slide. Even though the presentation should be visually appealing, it should not be distracting or filled with cumbersome text. You don’t want your audience paying too much attention to the slide and not to what you have to say.
- Content is King. Because you will undoubtedly be up against limited attention spans, make each slide count. A good presentation includes a visual guide, but the presenter needs to drive the message home and inform the audience. Whether it’s a new business pitch or a rundown of a product launch, earnest ad-libbing and elaboration of the slide’s content makes the difference in capturing an audience’s attention. In order to have a successful presentation, you need to know what you’re talking about and prepare the key points you want people to get out of each slide. A flashy presentation won’t work if you don’t know what you’re talking about!
Presentations are routinely used in business but need to be used effectively and creatively. Not only are they brand tools, they also set the stage for audience expectations. Keep these four points in mind the next time you put together a visual representation of your brand, and present with confidence and success!
About Durée & Company
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.
