Wellness & CBD

Public Relations for Cannabidiol (CBD) & Emerging Markets

In the health and wellness marketplace, Cannabis is quickly captivating attention. This booming sector is already worth north of $130 million in the United States alone according to the Hemp Business Journal. Major companies in the hemp industry are focused on sustained growth as changes are made in legislature, as well as in product development. Cannabidiol (CBD) products are appealing to a growing number of people, young and old, especially now that the 2018 Farm Bill has been signed into law, which legalizes hemp at the federal level.

At Aspen and South Florida PR Agency, Durée & Company, we understand the ins and outs and know how to navigate the ever-changing and growing cannabis industry and currently work in this space with several clients.

With a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences and proven relationships with influencers and thought leaders, we are an established presence in this rapidly expanding community. We work with clients in the CBD market that are growing, manufacturing, producing and innovating with CBD. The companies are seeking expert PR help to define their space among consumers.

CBD is made from the non-intoxicating compounds (no psycho-active effects) of the hemp plant, and is being used in a variety of different products. It doesn’t produce intoxication (marijuana’s “high” is caused by the chemical tetrahydrocannabinol [THC]). Many use cannabinoid products to treat a variety of ailments, including arthritis, sleeplessness, anxiety and inflammation.

The feel-good effects of this market are bound to continue. As reported in a recent article in Fortune, “nearly 7 percent of Americans are already using CBD, placing the potential market opportunity for the much-hyped cannabis compound at $16 billion by 2025, according to a new analysis by Cowen & Co.” Cowen & Co. is a global market research and investment firm.

Since CBD is all new information to many, D&Co has put forth a number of strategies and creative ways to showcase CBD’s allure – such as dropping well-known names into the mix or bringing fresh faces to the media landscape.

If you’re emerging in your market – be it CBD or another trendsetting industry – Durée & Company is right there on the cutting edge with you.

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