Being invited to join prestigious professional organizations is always exciting to us at South Florida PR agency Durée & Company. Recently, our agency was invited to join the Counselors Academy, Public Relations Society of America’s (PRSA) first Professional Interest Section, founded in 1960. This dynamic group of agency leaders concentrates on helping grow each other’s businesses, and advance each other’s own professional skills and leadership abilities.
Durée & Company has been a member of PRSA — the nation’s largest professional organization serving the communications community, and the agency standard for PR — for quite some time. PRSA’s mission is to “make communications professionals smarter, better prepared and more connected through all stages of their career.”
What does the Counselors Academy membership mean to us, and how is it eventually beneficial to our clients? The group is dedicated to helping its members succeed through:
- Access to collaborative peer relationships amongst senior level public relations counselors, from executives of leading multinational agencies to independent practitioners
- Meaningful professional development and education programs
- Information on best practices in public relations counseling
Helping other PR pros with our own knowledge and getting advice from other PR pros for some new and exciting ideas, is a great thing. We are proud to be a member of the Counselors Academy.
About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.