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Discover the Future of South Florida at the New Patricia and Phillip Frost Museum of Science

By March 11, 2015May 23rd, 2018No Comments
South florida frost museum of science

frost-4200[5]In one minute and 15 seconds, you can be inspired.

Watching the Patricia and Philip Frost Museum of Science come out of the ground and become a reality against the Miami waterfront in a time-lapse video is more than cool: it’s the future of South Florida in the making. Next year, visitors from around the world and locals will all be able to enjoy this new scientific, cultural and educational resource.

South Florida PR firm Durée & Company is honored to have been given the amazing opportunity to communicate the shift from the current Patricia and Phillip Frost Museum of Science to the Patricia and Phillip Frost Museum of Science of tomorrow. In 2016, the Museum’s whole atmosphere will change from a treasured, but limited, venue to a modern, state-of-the-art, energy-efficient facility with the capacity to excite generations of visitors.

The Durée & Company team recently took the hard-hat tour of the new Museum construction site, and we were beaming with anticipation. In Summer 2016, visiting the Patricia and Phillip Frost Museum of Science will mean:

  • Traveling to the new open-air Museum Park, east of Biscayne Boulevard, near the AmericanAirlines Arena
  • Experiencing an indoor and outdoor “living core” of terrestrial and aquatic exhibits, featuring unique aquarium components, a digital dome and interactive digital technology
  • Exploring three stories and 250,000 square feet of sheer fun
  • Learning more about the galaxy in a 250-stadium-seat Planetarium featuring a 16 million-color laser projection system
  • Relaxing in the Museum’s 7,000-square-foot Sky Garden, 100 feet above Biscayne Bay
  • Visiting (and gaping in awe!) at the 100-foot open surface of the 500,000-gallon Gulf Stream vessel, which will house sharks

Living Core Aquarium Mezzanine at Patricia and Phillip Frost Museum of ScienceWe at public relations firm Durée & Company have been talking about this amazing museum for a while, as the agency of record for the current Patricia and Phillip Frost Museum of Science. We were so proud to win a 2015 Bernays Award in the category of PR Campaign by a Small Company or Firm for our work with the Patricia and Phillip Frost Museum of Science.

Since seeing is believing, we invite you to get excited about the new Patricia and Phillip Frost Museum of Science by taking a hard-hat tour of the almost completed Museum. Email us and let us know if you’d like to see history in the making! info@dureeandcompany.com

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!