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Durée & Company Earns Honorable Mention at the 2024 PRNEWS Experiential & Event PR Awards

By July 22, 2024No Comments

Durée & Company is proud to announce that we received an Honorable Mention in the Best Overall Event PR Event/Experimental Campaign B2B category at the 2024 PRNEWS Experiential & Event PR Awards. This recognition highlights our public relations campaign for PORT 32 Marinas, highlighting our dedication to innovation and excellence in the public relations and marine and yacht industries.

Anchoring Success for PORT 32 Marinas

PORT 32 Marinas, headquartered in Charleston, South Carolina, is a leading owner, operator, developer, and acquirer of a growing collection of irreplaceable marina assets in nine premier markets across both coasts of Florida. Specializing in dry and wet slip coastal marina assets, locations include Jacksonville, Palm Beach Gardens, Fort Lauderdale, Lighthouse Point, Tierra Verde, Tampa, Naples, Cape Coral, and Marco Island.

Our goal was to establish PORT 32 Marinas as a frontrunner by emphasizing its advancements and exceptional service. Through showcasing these strengths, we aimed to boost brand awareness and cultivate lasting customer loyalty.

Our Event Strategy

At Durée & Company, we believe that memorable events are key to establishing and promoting brand identity. For PORT 32 Marinas, we hosted a series of high-profile events that garnered significant attention and engagement:

  • Ribbon Cutting Ceremony: PORT 32 Fort Lauderdale, a modern and versatile full-service marina, hosted its grand opening and ribbon cutting ceremony on Tuesday, June 13. The event was attended by PORT 32’s CEO Austin Schell, Fort Lauderdale Mayor Dean Trantalis, Broward County Mayor Lamar Fisher, the Fort Lauderdale Chamber of Commerce, and other local dignitaries. General Manager Matthew Domke cut the ceremonial ribbon, marking the official opening of this state-of-the-art facility.
  • Event Highlights: The marina, located along “Marina Mile” on the New River, boasts the latest equipment and technology, accommodating vessels from small tenders to yachts up to 180 feet. The new 3-acre yacht basin can hold up to 32 yachts, with expanded dry storage and advanced amenities like a fitness center, lounge area, conference room, and a dockside gazebo. The event emphasized the marina’s top-tier services, including high-speed fueling, hurricane-resistant storage, and commercial space availability.

Strategic Initiatives and Partnerships

Durée & Company aimed to position PORT 32 Marinas as an industry innovator by highlighting its technological advancements and commitment to exceptional service. By emphasizing PORT 32’s competitive advantages and unique offerings, the firm differentiated the brand in a crowded market landscape and attracted discerning boaters seeking unparalleled marina experiences. The agency’s PR strategy included organizing events, forming alliances with industry influencers, and crafting content to nurture relationships with stakeholders. These initiatives ensured that PORT 32 remained top of mind for boaters and industry professionals. The campaign led to increased consumer engagement and sales.

Celebrating Our Achievements

Earning an Honorable Mention in the Best Overall Event PR Event/Experimental Campaign B2B category reflects the creativity, dedication, and strategic approach of our team at Durée & Company. We take pride in our successes and eagerly anticipate delivering top-notch PR campaigns that drive positive outcomes for our clients. For details on how Durée & Company can enhance your brand with strategic PR, marketing and special events, reach out to us at 954-723-9350 or send an email to info@dureeandcompany.com.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DureeCoPR.

 

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

  1. Terms. By entering this 20/20 contest (“Contest”) and accepting these terms, you agree to be bound by the following rules (“Official Rules”), which constitute a binding agreement between you and Durée & Company, Inc. These Official Rules apply to all online (Facebook, Twitter, LinkedIn, YouTube, etc.) contests unless otherwise noted.

 

  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

  1. Eligibility. Contest is open only to individuals participate in the Contest or submit an entry and who are eighteen (18) years of age as of the date of entry (“Entrant”). The Contest is only open to legal United States residents who have at least one physical location in Florida, and is void where prohibited by law. Employees of Durée & Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations.

 

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  1. How to Enter. Entrants must fill out the contest form entirely and send to the name/contact information as instructed. Any automated computer receipt, such as one confirming delivery of email, does not constitute proof of entry for the purposes of these Official Rules. The entry must fulfill all Contest requirements, as specified, to be eligible to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Durée & Company. Fraudulent methods or other attempts to circumvent the rules will disqualify an Entrant’s eligibility at the sole discretion of Durée & Company. Durée & Company may disqualify any Entry for any reason, In its sole and absolute discretion.

 

  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!